Digital marketing strategy

What is Digital Marketing?

Digital marketing is the component of marketing that uses online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. This includes e-mail marketing, Social Media management and advertising in Google Ads and Meta (Facebook) Ads, among others. Let’s talk and see what we can do for you.

Κάποιος λαμβάνει ένα newsletter στο laptop του και το ανοίγει. Η εικόνα συμβολίζει την ανταποδοτικότητα του email marketing. Με μικρό κόστος η επιχείρηση έχει υψηλό τζίρο.

Email marketing is the act of sending a promotional message, usually to a group of people, using email. In its broadest sense, any email sent to a potential or current customer could be considered email marketing. Email marketing strategies typically seek to achieve one or more of three primary goals, building loyalty, trust and brand awareness.

Email marketing is a powerful digital marketing tool to attract and retain your customers. In today’s competitive e-commerce landscape, it’s important to stand out, and email marketing can be your secret weapon.

Step by step we build the road to success:

Step 1: Personalized campaigns
Customized email campaigns that resonate with your audience. We will create content that will be relevant to each of your subscribers individually and effective for your KPIs.

Step 2: Customized Strategies
We will help you build a list of quality subscribers who are interested in your products/services. No more spam folder – now you’ll have engaged subscribers who can’t wait for your next email.

Step 3: Segmentation and targeting
Not all customers are the same. We will segment your list and send the right message to the right people at the right time, maximizing business revenue.

Step 4: Automation campaigns
Save time and increase efficiency with automated email sequences. We will create automated campaigns that are relevant to each customer and where they are in their customer journey in terms of converting towards your goal.

Step 5: Analyze and optimize
Our experts will monitor the performance of your email campaigns and adjust them for better results. All of our decisions are data-driven as A/B testing is applied globally across your account. Based on these reports, you will be able to accurately define your ROI.

Why work with us?

🥇 Expertise and Proven Results:
We bring the expertise and experience you need. Being Meta Business Partners highlights our successful track record. With our social media management, your brand will shine through the digital clutter.

🎯 Tailored Strategies for Your Unique Brand:
We know every business is unique. That’s why, as a dedicated social media management team, we dive deep into understanding your business, your industry, and who you’re talking to. We craft personalized strategies that fit exactly what you’re aiming for. With our custom approach, your brand will stand out as both authentic and professional.

🌐 Full-Service Digital Marketing Solutions:
Our offer includes a complete range of digital marketing services: from crafting engaging content and scheduling, to managing your community, analyzing performance, and running targeted ads. Choosing us means opting for a full-service digital agency capable of integrating social media efforts seamlessly. We provide a one-stop solution for all your digital requirements, ensuring a unified and impactful marketing approach.

🚀 Proven results and case studies:
It’s crucial to choose companies that showcase real success stories through case studies, client testimonials, or clear performance data. Their history should highlight successful campaigns, a boost in engagement, and a positive effect on profits. Evidence of their past achievements gives you the confidence that they can indeed elevate your brand’s presence and performance.

🆕 Staying Ahead with Adaptability and Innovation:
The world of social media changes fast, and to truly excel, you need a team fully dedicated to navigating these waters. We’re always on the forefront of the latest trends, ready to embrace new technologies and tweak our strategies to match the digital world’s constant evolution. Our commitment to innovation means your brand stays relevant and competitive, thriving in the dynamic landscape of social media.

Διαχείριση Social Media από Meta Business Partners. Εικόνα κινητού από το instargam feed του Εικονίδια Social Media και ένας άντρας σκρολάρει στο κινητό του περνώντας την ώρα του στα μέσα κοινωνικής δικτύωσης.
Μία γυναίκα αφήνει κριτική Google 5 αστεριών στο κινητό της

The influence of local business ratings significantly affects consumer decisions. Businesses with low average ratings often get overlooked. With 6 out of 10 consumers looking for a minimum of 4 stars and 70% reading between 5 to 20 positive reviews before making a choice, it’s clear that both quality and quantity matter. Dive into our review management guide and explore one of the most comprehensive studies on how online reviews impact choices today, with a special focus on the dominance of Google reviews.

What we do to improve the reputation of a business and why::

😮 Just 14% of customers never post reviews. We guide you in requesting reviews from your customers effectively and appropriately. By crafting the perfect materials, we make it simple and appealing for them to share positive feedback online.

✍️ 66% of people write reviews on Google. That’s why we direct users to the right place: the Google business review link. If you’re unsure how to find it, just read here. Of course, we can also redirect them to platforms of your choice (e.g., Trip Advisor) or give them multiple options.

⭐ Filtering clients by satisfaction
It’s understood that no business will have zero negative reviews. However, we aim to minimize them. We distinguish between satisfied and unsatisfied customers, guiding only the positive reviews towards Google.

💬 Feedback Management
We see negative reviews as a chance for growth, not something to ignore. Unsatisfied customers identified in the earlier step are invited to complete a tailored satisfaction survey. Their responses are sent directly to your email because such feedback is incredibly valuable.

🎯Retargeting Strategy
We create specific lists of your customers based on the reviews they’ve given and engage them with customized email marketing campaigns. Got a new item on your menu or an upcoming event? It’s essential to keep your satisfied customers in the loop.

Why work with us?

🤝 We treat you as a partner, not just as a customer: At we see our customers as partners in success. Your goals are our goals and your challenges are our challenges. We understand that your success is a direct reflection of the quality of our service and our reputation.

💪 No long-term contracts: We prioritize earning your trust monthly, steering clear of the industry norm of lengthy, binding annual contracts. Our focus is on consistently providing results and value. If at any point we don’t live up to your expectations, you have the freedom to reassess our partnership whenever you choose..

🔍 Personalized Strategies: We craft email marketing campaigns that are specifically designed for your business’s unique requirements. By diving deep into your industry, understanding your audience, and aligning with your objectives, we develop campaigns that truly connect and deliver results.

📈 Results-driven approach: The success of our strategy is evident in our case studies, and the numbers tell the story. We go beyond crafting email campaigns; we aim to turn your audience into loyal customers. With a commitment to data through A/B testing, we fine-tune each campaign for optimal performance, ensuring the highest effectiveness.

🔒 Data Security: Recognizing the critical importance of securing your data, we’ve implemented stringent security protocols to safeguard your subscriber information.

Your success is our goal!

At, we are not just another digital marketing service company. We are your partner in every sense of the word. Our knowledge in holistic marketing allows us to provide 360 digital marketing services and this helps us to better understand the actions that can lead you to success. We succeed when you succeed, and that’s why our customers keep choosing us, month after month.

Are you ready to upgrade your digital presence and achieve impressive results? Let’s see together how digital marketing can do wonders for your business.

Ομάδα μελετητών που αναλύει περιπτωσιολογικές περιτπώσεις επιχειρήσεων που χρησιμοποιούν digital marketing υπηρεσίες. 3 στάδια όπου στο πρώτο στάδιο έχουμε την ιδέα, στο δεύτερο την ανάλυση και στο τρίτο τη δημοσίευση της μελέτης.
Τοπικο Local SEO για τοπικές επιχειρήσεις. Ένα άνθρωπος που κρατάει ένα μεγεθυντικό φακό και μία μπάρα αναζήτησης online όπου φαίνεται να ψάχνει κάτι. Εικόνα κινητού με Χάρτες της Google και μία τοπική επιχείριση δίπλα στο κινητό.

Wondering if Local SEO is right for you? We get it, and that’s why we’ve prepared specific guidelines to help you decide. But just to give you a hint, if you’re in the restaurant industry or run a hotel, Local SEO is definitely something you should be interested in.

What we do:

🔍 Boost Your Online Presence
We enhance the online visibility of local businesses, ensuring that when users search for products or services like yours, they find you first. If potential customers can’t discover you online exactly when they’re searching, how will they ever visit your business?

🖥️ Streamlined Multi-Location Management
For businesses operating in multiple locations, managing your information just got simpler. With our administrative panel, you can view and update all your details, which then automatically sync across all your key online listings (like Google My Business, Trip Advisor, FourSquare, etc.). This ensures your information is consistent and accurate across the web.

📜 Unlocking Keyword Potential
The significance of keywords can’t be overstated. Understanding precisely what your potential customers are searching for is crucial for targeted marketing. We conduct this research on your behalf, providing you with access to a FREE keyword research tool, enabling you to analyze your competition effectively.

⭐ Efficient Review Management
We streamline the handling of business reviews through an advanced artificial intelligence tool. Gathering all online reviews of your business, our Emotion AI delves deep to pinpoint exactly where improvements are needed, offering clear insights into enhancing your business’s performance.

🌐 Optimizing Your Google My Business Profile
Gain full command over your profile with ongoing updates to ensure your information is current. Benefit from daily posts featuring content tailored to your business, all grounded in keyword research we’ve meticulously performed to specifically boost your visibility.


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