Email marketing has been around for decades and remains a critical component of any marketing strategy. It's a cost-effective, measurable and personalized way to reach potential customers and build relationships with existing ones. Whether you are a small business or a large corporation, email marketing can help you achieve your marketing goals and grow your customer base.

One of the most important advantages of email marketing is that it is the only marketing channel you really ownUnlike social media platforms, you don't have to worry about algorithm changes or losing access to your audience. If you participate in some price comparison marketplaces, you don't need to tremble every time they change their fee policy and increase their commissions. Your email list is yours and you have complete control over who receives your messages and how they are delivered. The only person who can ban you from communicating with an email address is the owner of the email address himself.

In addition to being a channel you own, email marketing also offers a number of advantages that other marketing channels simply cannot match. For example:

Personalization: Email marketing allows you to personalize your messages and tailor them to the specific needs and interests of each recipient. This can be done by using segmentation, dynamic content and other advanced email marketing tools.
Measurable Results: Email marketing provides real-time information about the success of your campaigns, including open rates, click-through rates, and conversion rates. This allows you to make decisions based on real and reliable data about your marketing strategy.
Cost/RevenueCompared to other marketing channels, email marketing is by far the most cost-effective and rewarding in terms of cost and revenue.

When is the best time to start with email marketing? The best moment was when your business went online. When is the next best time? The answer is simple: NOW! There's no better time to start building your email list and creating targeted, personalized campaigns, so don't wait, start your email marketing journey today!