case studies
Some examples of our work.
EMAIL MARKETING WORK SAMPLES
Read our case studies and see examples of email marketing campaigns that have dramatically increased the turnover of our partners. Because when email marketing services is made with strategic, it works!
Ideato.gr is the online store of the company IDEATO, created in 2005, as the natural continuation of a family tradition and presence in the field of linen, which exceeds 45 years.
Increase open rate of newsletter campaigns
Within the first month, subscriber behavioral data was collected and a purge was made of low quality list subscribers who never opened emails. As a result, we went from 15% open rate to 35%, thus increasing the deliverability of our partner's account.
Increase in subscribers
Within the first 30 days, 2 dynamic forms were created for desktop/mobile targeting active people who were not already subscribers. As a result, we had over 3.5% subscription form completion rate and collected 500 emails within the first month of our service.
Welcome Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. Combined with our targeted forms mentioned above, it brought in sales that accounted for over 10% of the total turnover.
ROI
Within 30 days and without any previous user behaviour data, the Retweet of the service, calculating our fee and the cost of the platform was in 1182%. The partner in the first month was on the Business package.
One of the 4 largest women's clothing and footwear eshop in Greece. Designing a strategy to increase subscribers, newsletter open rate and increase the turnover of the business through increasing the conversion rate and repeat customers.
Increase open rate of newsletter campaigns
Removed interface where the visitor could register with a facebook profile. The problem was that most emails used on facebook are not the users' primary emails and are not monitored for new messages, so there was very little delivery rate of newsletter campaigns. This change combined with advance segmentation of users based on purchase and/or browsing history led to a 200% increase in open rate.
Increase in the registration rate per visitor
Different pop ups were created per device and an incentive was created for registration and email confirmation. All coupons are unique for each user and we gave additional incentives for confirming their email. This way the overall open rate of the campaigns and the overall turnover of the store increased.
Targeted registration forms
Registration forms are only shown to those who are not registered and there has been continuous A/B testing of the creatives, resulting in a submttion rate increase from 1.2% to 6.8%.
Welcome Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. This alone was responsible for 5% of the business's turnover overall.
Customer automations
A plethora of automation with personalised content was created, monitoring user behaviour step by step so that each time they receive completely relevant content. The data within the email marketing platform is so complete that it allows us to personalize at a high level.
Viber campaigns
Creating a list of subscribers according to their history and using predictive analytics. The result was that the Viber campaigns had a 300% increase in return on investment.
ishoponline.gr
One of the most complete cosmetic perfume eshop in Greece with over 15.000 product codes. We took over the email marketing completely with an increase in the channel's response rate that reached 500%.
Increase open rate of newsletter campaigns
Six-packing was a challenge due to the large volume of products and categories. By using several advanced segments we managed to increase the open rate of the newsletters by 150%.
Increase in average basket
By organizing and recording the product categories and tracking the order placement history of customers, we successfully ran a cross selling campaign and increased the average basket by 25%
Increase conversion rate
Working extremely well with the marketing department of the company, we devised a strategy on how to increase the rate of placing orders from visitors. We created registration forms with personalized content and incentives for visitors. The conversion rate of the business went from 1.9% to 3.6% in 6 months.
Welcome Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. A/B testing was used in combination with gamification of the whole process. The combined campaign had an open rate of 96% and an order placement rate of 48%.
Customer Winback
Using the platform's predictive analytics and the company's data on the time interval of repeat orders per product category, we set up a winback automation campaign that led to an increase in customer loyalty by 500%. From a repeat customer rate that was at 2%, we reached 10%.
Viber campaigns
Creating a list of subscribers according to their history and using predictive analytics. Depending on the product category that was to be promoted, the average customer basket and other data, the campaigns via Viber to have an increase in return on investment of 500%.
An online florist with fresh and dried flowers based in Thessaloniki that hadn't taken advantage of email marketing at all, so we started from scratch.
Increase in newsletter subscribers
The list that existed had no confirmed emails resulting in a very low open rate. We cleaned the list and started with targeted pop up me submit rate over 6%, Within 6 months we have almost 4,000 subscribers with confirmed emails and the open rate of the newsletters went from 5% to 40%.
Increase in positive reviews
We created a targeted customer satisfaction survey. Using the data from this survey, we created email automation that incentivized public positive reviews to Google and increased them by 150% in the last quarter.
Increase in turnover
Email marketing already accounts for 10% of the company's turnover in the first few months and it is growing every month. An average percentage that the eshops we work with have is 20%-25% with email marketing wasting 5%-10% of the total marketing budget. And all this with a 2000% return on investment. You read that right. Not 200% but 2000%. Once again, emai marketing is the most rewarding and reliable means of promoting a business.
Welcome Automation
For all new subscribers, a sequence of messages was created with extra incentives, useful content from the blog and promotion of the company's social channels. A/B testing was used in combination with gamification of the whole process (spin & win). The combined campaign had an open rate of 92% and an order placement rate of 28%.
Customer Winback
Using the platform's predictive analytics and the company's data on order placement time per anniversary/anniversary, we set up a winback automation campaign that led to a 300% increase in customer loyalty. From a repeat customer rate that was at 3%, we reached 10%.
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