First 30 days of email marketing with ROI 1200%: Open Cart x Klaviyo Case Study >>
Welcome to the world of email marketing!
Email marketing is one of the most effective digital marketing strategies available today. It allows businesses to communicate directly with their customers, build relationships and increase sales and brand awareness. If you're just getting started with email marketing, the first 30 days are crucial. But don't worry, as an email marketing expert and Klaviyo Partner, I'm here to guide you through it. In this blog post, I will share with you what to expect in the first 30 days of email marketing with us , through a partner who trusted us.
What is Email Marketing?
Email marketing is the process of sending messages to a group of people via email. These messages may include offers, newsletters, announcements and more. It's an effective way of communicating with your constituents and building relationships with them so you can gain loyal customers and not depend so much on marketing channels that you don't own.
How we started
There are 3 main pillars on which we have built our service:
#1 Create a dynamic subscriber registration form:
Forget about registration forms that simply appear to all users and become annoying. These forms instead of helping your business, they hurt it as the user experience is the worst and most likely to leave your eshop, increasing your visitor abandonment rate (among other things, bounce rate affects your Google organic results)
All of our forms are targeted by visitor segment and by display page, making the content very relevant and useful, greatly increasing the form completion rate per visitor. And of course the forms are mobile friendly. The same form will not appear on desktop and mobile but will be customized to provide the best possible user experience.
The results speak for themselves. For the above form we achieved 3,5% the percentage of completion of the form on a desktop computer, and 3.8% on a mobile phone. A total of 500 people filled out the form within the first 30 days, giving us the most valuable data for the eshop: their email along with their consent to be contacted.
Advice we give you based on experience and data: Don't ask for too much information on the registration form. The email alone is more than enough to start communication. Imagine before you get to know someone asking for your last name, first name and date of birth. You would probably squint at him.
As well as asking what he is interested in is also unnecessary. Most likely to press the first option just to get it over with. In the registration form, the "less is more". As far as what interests them, we monitor the user's browsing behavior and purchase history and strategically decide on the content that is most likely to interest them and make a new purchase in the eshop or other desired action for the business.
#2 Subscriber Harness Automation Setup
It is very important from the very first moment to start building your relationship with your subscriber and potential customer. They need to feel unique so do not send him a static coupon that you have sent to thousands of others. Send him a unique code and make sure he understands that it's only for him and no one else.
And of course we don't stop here. We keep in touch by reminding him of the company's social media. For someone who gave out their email, simply clicking to follow you on social is a piece of cake.
And because the most important metric in an eshop is whether someone placed an order, we track whether they actually did place an order. If he didn't, we politely remind him of his coupon. Don't forget that distractions are countless in the online age. A message, an email alert or a phone call is enough to take your customer away from your eshop.
#3 Sending newsletter to engaged segments
The deliverability of your account is easy to break down and hard to recover. That's why you need to be very careful from the first month. We gathered data from our first 3 campaigns and from the automation we've already mentioned to create higly engaged audiences. The result? From an open rate of about 10% we reached the incredible 60% within the same month.The click rate from 1,5% went to 4,5%. This helps our partner to see their messages delivered to their inbox and not to spam.
recall the Advantages of Email Marketing
Don't forget the benefits of email marketing for your business. Some of these include:
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Low cost: Email marketing is a cost-effective way to communicate with your customers. You don't need to invest in promotional material or printed materials, as emails can be sent electronically.
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Selective communication: You can send customized messages to each recipient based on their preferences and buying habits. This can help increase the effectiveness of your campaigns.
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Increased profitability: By using email marketing you can increase the financial return on investment. The ROI of email marketing is by far the best of all the marketing activities a business does. You can see how many recipients opened your email, how many clicked on the links and how many purchased the product or service you are promoting.
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Strengthening contact with customers: Email marketing can help maintain a strong relationship with your customers. You can send thank you messages, inform your customers about new products or services, and offer discounts and promotions just for your subscribers.
final result
That's all very nice, but you will say to me "Did I get anything out of this whole thing or am I just paying you and the platform and at the end of the month I have nothing left?"
With you. Our goal is to have partners, not customers, which is why the partnerships we have are partnerships of years, not months. Our partner in April 2023 had a turnover of 14.672€. Of this, the turnover attributed to email marketing is in the range of 2,472€. That is 16.9% of his turnover came from email marketing! These services are provided in our medium package where the cost is 149€ per month. The cost of the platform is at 60€. So we have a total marketing cost of 209€ and a turnover of 2,472€. So we are talking about a return on investment of 12 times (ROI = 1200%). Do the math...
Imagine in the coming months with hundreds and thousands of new subscribers and when he decides to switch to the Enteprise package where we have unlimited automation, satisfaction surveys, the very important A/B testing for all actions etc. how much higher his turnover will reach.
If you want to start with email marketing, don't hesitate to contact us. In our company we provide email marketing services to clients all over Greece and we are always ready to help you achieve your goals. In the worst case scenario, you will receive very personalized advice without any obligation!
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