How to analyse data about email marketing

And how these will help you improve the return on investment of your business marketing

How to do the analysis

Email marketing analytics data analysis can provide valuable insights that can help you improve the performance of your email campaigns. Here are some steps you can follow to effectively analyze email marketing analytics data:

  • Identify your key metrics: Start by identifying the key metrics that are important to your business, such as open rates, click/view rates, conversion rates and revenue generated. Focus on these metrics to better understand the performance of your email campaigns.
  • Segment your data: Segment your data based on various criteria, such as subscriber behaviour, email type or campaign. This can help you identify trends and patterns in your data that may not be visible when looking at your data as a whole.
  • Compare the performance over time: See how your email marketing metrics have changed over time. Are your open rates or click-through rates or click-to-number of impressions improving or declining? Identifying trends can help you adjust your email marketing strategy accordingly.
  • Compare different email campaigns: Compare the performance of different email campaigns, such as promotional emails versus newsletters, to determine which types of emails are more effective in attracting your subscribers and increasing conversions.
  • Use of A/B testsA/B testing to experiment with different elements of your email campaigns, such as subject lines, content or calls to action. Analyze the results of your tests to determine which variations are most effective.
  • Use analysis tools: Use email marketing analytics tools, such as those offered by email marketing platforms like Klaviyo or Mailchimp, to help you easily view and analyze your data. These tools often provide visualizations of your data, making it easy to identify trends and patterns.
  • Take action: Use the information you gain from analyzing email marketing analytics data to make data-driven decisions about your email marketing strategy. Use the information to optimize your campaigns, improve engagement and increase conversions.

By effectively analyzing your email marketing analytics data, you can gain valuable insights that can help you improve the performance of your email campaigns and achieve better results for your business.

What we offer

We offer a huge variety of analytics and reports to help you track the results of your email campaigns and other marketing efforts. Here are some of the key analytics capabilities:

  • Detailed campaign data: Detailed metrics on the performance of your email campaigns, including open rates, click-to-view ratios, conversion rates and revenue generated. You can also see how individual subscribers have interacted with your campaign.
  • Detailed list development data: We track how your email list grows over time, including how many new subscribers you add each day, week or month.
  • Section analyses: We analyze the performance of specific parts of your email list, such as subscribers who have made a purchase or subscribers who have not opened an email for a certain period of time.
  • Detailed revenue data: Detailed reports on the revenue generated by your email campaigns, including average order value and total revenue generated.
  • Website analyses: We track how subscribers interact with your website after they click on a link in your email campaigns. You can see which pages they visit, how long they stay on your site and what actions they take.
  • A/B Testing Analytics: We offer powerful A/B testing capabilities, allowing you to test different versions of your email campaigns and different subscriber sign-up forms to monitor results in real time.
We provide personalised reports

In addition to these analytics capabilities above, we also provide customizable dashboards and reports so you can track the metrics that matter most to your business. Just tell us all the data you want to have at your fingertips and we'll provide it to you.

Email marketing

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