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ALL
- ALL
- Email marketing
- Uncategorized
- General SEO
- Case Studies
- Facebook Ads
- Google Ads
- Social Media Management
- Electronic Shops
- Google Reviews
- Content Marketing
- Hotel Marketing
- Travel Agencies
- Local SEO
Track conversions in email marketing
Tracking conversions (whatever that means for any business) is vital to running email marketign successfully. However, tracking incorrect data ...
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Author
Alexandros Paraskevopoulos
Newsletters: design and content that deliver.
Knowing and understanding the anatomy of an email is essential to enhance the deliverability of your newsletter. It also plays a key role in ...
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Author
Alexandros Paraskevopoulos
Email Authentication: 3 methods for successful Email Marketing
Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating you as an email sender ...
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Author
Alexandros Paraskevopoulos
Email blocking lists: what they are and how to avoid them.
As an email sender you should remain vigilant and follow best practices to avoid being placed on an exclusion list ...
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Author
Alexandros Paraskevopoulos
This will help you avoid junk mail.
Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to languish in the ...
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Author
Alexandros Paraskevopoulos
Traditional emails. What it is and how to improve it.
The deliverability of an email is complex and can be difficult for many businesses to understand. In this section, we'll cover four topics for ...
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Author
Alexandros Paraskevopoulos
The power of keywords for local businesses.
In today's digital landscape where everything is changing at incredible speed, one thing remains constant: the importance of local keywords for your business. If you are ...
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Author
Alexandros Paraskevopoulos
Which numbers to track for Local SEO
In this tenth and final lesson on Local SEO, we'll talk about what numbers are important to track for business and ...
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Author
Alexandros Paraskevopoulos
Ranking factors in local searches that we usually ignore
In this ninth lesson on Local SEO, we'll talk about other signals that affect local search visibility. In previous lessons, we covered ...
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Author
Alexandros Paraskevopoulos
Google publications. Your secret weapon for local searches.
Sure, we could have included them in the Google My Business course, but we try to keep these lessons short and digestible, and ...
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Author
Alexandros Paraskevopoulos
Google My Business. The business you have and don't pay attention to.
Your Google My Business profile - or GMB - is your business listing on Google, where you can update your Google ...
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Author
Alexandros Paraskevopoulos
Google Reviews Manager
Reviews are not only important for potential customers, but are an important factor in Google's local algorithm. Remember - the local algorithm of ...
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Author
Alexandros Paraskevopoulos
The online listings of the business
A business's online reports your information - name, address and phone number - to other websites. It's your online identifier - ...
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Author
Alexandros Paraskevopoulos
What content to create to stand out in local searches
Website content has always been one of the main factors in SEO - obviously, you can't rank for a keyword phrase if you don't have ...
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Author
Alexandros Paraskevopoulos
Links in Local SEO as a ranking factor
Links have always been the most weighted ranking factor in Google's traditional algorithm and are incredibly powerful in Google's local algorithm as well. In ...
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Author
Alexandros Paraskevopoulos
How Google ranks you in local searches.
No one knows exactly what's in the Google algorithm except Google engineers, so how are you supposed to know how to optimize your ...
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Author
Alexandros Paraskevopoulos
What is local SEO and why is it important for your business?
In this lesson, your first lesson on Local SEO, we'll talk about how Local SEO differs from regular SEO, and how it's ...
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Author
Alexandros Paraskevopoulos
How to improve the online discoverability of a local business.
In today's age of digital technology, a strong online presence is a key factor for the success of any business, especially for those operating locally, and for those operating in ...
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Author
Alexandros Paraskevopoulos
The vital role of the homepage in SEO
Welcome to the world of digital marketing, where every click, every look and every conference matters. The homepage and landing pages of ...
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Author
Alexandros Paraskevopoulos
What to do in Gmail to make sure you don't miss any of our messages.
Do you like our content? Instructions on how not to miss any emails from our communication.
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Author
Alexandros Paraskevopoulos
How to get your emails to go to your Gmail inbox and not to the Promotions / Social tabs.
Email marketing is a powerful tool for e-commerce businesses, but the "Promotions" and "Social" tab in Gmail can sometimes ...
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Author
Alexandros Paraskevopoulos