Electronic Shops

What makes a subject line effective? What psychological factors influence readers' reactions to email content, and how can we leverage these factors to create subject lines that are responsive to our audience?

Low email deliverability can have a significant impact on the success of email marketing campaigns. In this article, we'll discuss the problem with low email deliverability, its implications for your business, and how to achieve high deliverability rates.

We analyse key trends and best practices for integrating all channels in 2023, with a particular focus on email marketing.

A/B testing, also known as split testing, is a powerful technique used in email marketing to determine which version of an email campaign performs best among the target audience.

The importance of double confirming your subscriber's email address in email marketing and why it's so important.

The design of your emails can make or break your email marketing campaign. Here are some email design basics to keep in mind for effective email marketing.

Email marketing has long been recognised as a powerful tool for businesses to reach their target audience and increase sales. However, in recent years

We will explore 6 different types of successful email marketing campaigns for SMEs. Ready?

We will compare email marketing to other forms of marketing and explain why email marketing is the only marketing channel that is truly in the hands of the business and is the most cost-effective.