Why you need to confirm your subscriber's email.


Collecting email addresses is the most basic part of email marketing. That's why it needs to be done properly, so that your campaigns are delivered to the user's inbox and not the junk folder.

Confirmation of consent

Double confirmation ensures that the user has given their explicit consent to receive emails from your business. This reduces the likelihood of spam complaints and ensures that your email list consists of engaged and interactive subscribers.

Improved delivery capability

Email service providers (ESPs) prefer email lists with dual opt-in subscribers, as it helps reduce the chance of your emails being marked as spam or sent to inactive email addresses. This can improve your email delivery and ensure that your emails reach the intended audience.

Increased loyalty

Duplicate subscribers are more likely to interact with your emails as they have already shown interest in your business and have actively confirmed their subscription. This can lead to higher open rates, click-to-view ratios, and ultimately higher conversion rates.

Protection from robots

Dual membership can help protect your email list from bots and other fraudulent subscriptions. By requiring a confirmation step, it makes it more difficult for bots to automatically subscribe to your email list.

Compliance with regulations

Many countries have laws and regulations regarding email marketing, including the General Data Protection Regulation (GDPR) in the European Union and the CAN-SPAM Act in the United States. Double confirming emails can help you ensure that your email marketing practices comply with these regulations.


Overall, double opt-in is a best practice in email marketing, as it can help improve the quality of your email list, increase loyalty and ensure compliance with regulations.

If you're not confirming your subscribers' emails already, start today. Ask us for one. free email marketing consultation to show you how you can do it effectively.

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