LOCAL SEARCH ENGINE OPTIMIZATION

LOCAL SEO

WHAT IS LOCAL SEO

Search engine optimization for local searchesLocal SEO) is similar to SEO as it is also a process that affects the visibility of a business in the results of a search engine, i.e. in the "organic" results.

Local SEO, however, differs in that it focuses on optimizing a business’s online presence so that it appears when people perform in localized search for its products or services.

Ranking in a local search is part of an algorithm, just like with general SEO, but it involves some specific elements to rank a business for local search. For example, local SEO is about "optimizing" your online presence to attract more customers from relevant local searches. 

 
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FREE Local Rank Checker

Introducing the Free Google Maps Rank Checker Tool, a powerful tool designed to help local business owners track and improve their visibility on Google Maps. With just a few clicks, you can check your business's ranking in local search results, see how you're doing against your competitors, and gain valuable insights to boost your local SEO. Stay ahead of the competition and make sure your customers can easily find your business with our easy-to-use Google Map Rank Checker tool.

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WHY LOCAL SEO

Do you want to stand out when people search online for something related to the service or product you offer? Google promotes local searches for some business categories such as dining, entertainment, accommodation, etc. So if you have a restaurant, coffee shop, bar, rental rooms or cars, hotel or any other business that you want to be discovered online and get visits your physical location (e.g. grocery stores, parking, etc.), then Local SEO for SEO is a one-way street.

LOCAL SEO OPTIMIZATION

The optimization of GMB Google My Business, the right keywords, efficient online reviews management, daily posts on Google and backlinks are some of the factors that will help you stand out in local searches. This will help the business be more visible to potential customers on Google Maps, increasing its visibility and improving the likelihood of attracting new clients. With a well-planned Local SEO Strategy, local businesses can effectively manage their online reputation and increase their discoverability on a fully competitive digital map.

LOCAL SEO PRICING

The cost of local SEO is complex and related to the current state of your company’s Google My Business profile. If you would like us to do a FREE local SEO study for your business and give you a cost estimate, book your appointment now so we can better understand your business goals.

Local SEO Free Audit

Learn Google's ranking criteria for local searches and see how we help businesses like yours stand out.
free audit

BE VISIBLE ONLINE

We offer comprehensive local SEO services and management designed to enhance the online visibility of your business and connect you with potential customers who are actively seeking your products or services. From managing your online reputation to optimisation of the website and Google My Business with review responses and weekly Google posts.

Mobile screen showing the maps of a city and all relevant local searches.
Catering business where there is a large number of customers due to the high discoverability of the local business and positive reviews

WHY LOCAL SEO

Our local SEO services change the level of your business. Imagine higher search rankings and targeted traffic , you’ll get increased traffic and revenue.

LOCATIONS MANAGEMENT

We manage your location from one platform. We synchronise all the information of the company (e.g. hours, brand name, etc.) in all your online listings to be 100% consistent across the web and increase your chances of ranking high in search results on maps.

 
Local business location management
Screenshot of a keyword ranking report for local SEO terms, including phrases like 'breakfast athens,' 'breakfast near me,' 'brunch athens,' and 'crepes athens.' The table shows search volumes, current ranking positions, and the changes in ranking, with indicators showing green for improvement and red for decline. The next refresh date for all keywords is set for 8 October 2024

KEYWORDS

Track competitors and see what keywords they are ranking for in search results. Discover how users are searching for services/products like yours in your area.

GOOGLE MY BUSINESS OPTIMIZATION

We optimize your Google My Business profile to its fullest potential, ensuring your business appears on local maps. Stand out when potential customers are searching for businesses like yours.

 
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Screenshot of a table listing local SEO citations for various directories, including sites like tiktok.com, facebook.com, and abouthotelier.com. The table displays information such as the status change date, current status (all marked as 'Active'), and a link to each citation, with the data refreshed on 1 October 2024

LOCAL DIRECTORIES

Our meticulous approach to your local online business listings and directories listings ensures that your business information is 100% accurate and consistent across various sites. This builds trust with both customers and search engines, resulting in better rankings.

DETAILED REPORTS

You receive detailed reports progress of local SEO. Regular updates on what people are doing on your Google My Business profile and analysis of progress enable you to make the right business decisions.

 
Dashboard screenshot showing local SEO metrics for the past 11 months, including interactions, phone calls, directions, and website clicks. It features charts and graphs detailing 5,619 total interactions, 4,632 directions, 212 phone calls, and 775 website clicks. Keyword searches such as 'restaurants,' 'breakfast,' and 'brunch' display significant growth percentages, and there is data on views across different platforms like Google Search and Google Maps. The overall performance metrics are illustrated with increases compared to the previous period
Screenshot of a local SEO competitor analysis table, listing businesses such as 'Imperial Port | Convention Club Thessaloniki,' 'Christidi Estate,' and 'Dexiosi.gr.' The table includes details like addresses, last change dates, and average positions in search rankings, with rankings varying from Pos. 1 to Pos. 10. The interface shows options to filter competitors and pagination at the bottom

ANALYSIS OF LOCAL COMPETITORS

Now you can identify your competitor’s strengths and weaknesses. This knowledge enables you to create strategies that position you as the top choice in your area.

 

BACKLINKS

Our experts implement strategies for listing the business on relevant websites and navigation applications. This is how we build high-quality relevant links to establish your solid presence in local search results.

 
Creating links to other websites for local SEO
online review management

REVIEW MANAGEMENT

Reviews are invaluable as long as they are managed properly. We help you increase your 5 star reviews manage and enhance your online reputation by automatically responding within 1 hour, in replying personally within 24 hours, , and we handle negative reviews constructively to show your business in the best possible light.

 

Ready to increase your business visibility in local searches? Contact us today for a free consultation session and let's discuss how our local SEO services can increase the online discoverability of the business and keep new customers coming toyour way every day.

 

Local SEO is critical for small businesses because it greatly increases business visibility in local searches.
This specialized form of SEO makes it easier for people looking for a service or product locally to find you and interact with your business, especially through mobile searches and Google Maps. By optimizing your business for local searches, you increase your chances of attracting exactly those users who are most likely to become your customers.

The customer reviews, especially in your Google My Business profile, play an important role in Local SEO. Positive reviews can improve your business's visibility in local search results and influence the buying decisions of potential customers. Responding to reviews, both positive and negative, also shows your business's commitment to customer satisfaction.

Your business listing on Google My Business should be updated regularly to ensure that all information is accurate. This includes updating business hours, contact details and any special offers or events. In addition, posting updates or photos daily can keep your listing active in the eyes of the algorithm and more appealing to your customers. Regular updates let Google and potential customers know that your business is active and trustworthy, which can have a positive impact on your ranking in local searches.

Yes, the social networks can have a significant impact on Local SEO. Active participation on platforms like Facebook and Instagram helps brand awareness. By sharing locally relevant content, answering customer questions and encouraging reviews, you can improve your local discoverability. Social cues such as likes, shares and comments can also indirectly influence your local search rankings by increasing your online presence and directing traffic to your website.

The best way to conduct local keyword research involves using tools like Google Keyword Planner, Moz Local, or SEMrush to identify keywords and phrases that potential customers are searching for in your area. Focus on location-specific keywords, including city or neighborhood names, and keywords based on services that are relevant to your business. Analyzing competitors' keywords and monitoring local search trends can also provide insights into effective keywords to improve your local SEO efforts.

Tracking the success of your Local SEO efforts can be done through various tools and metrics. Google Analytics and Google My Business Insights offer valuable data on site traffic, interaction and how users find your listing. Key performance indicators (KPIs) to track include organic search traffic, local search rankings, click through rates (CTR) from search engine results pages (SERPs), and the number of reviews and their quality. Regularly reviewing these metrics will help you adjust your strategy for better results.

While the traditional SEO focuses on improving the visibility of your website on a national or global level, the Local SEO targets queries such as "near me", "open now" and geographically specific search queries. The goal is to appear in search results for a specific location, making it critical for businesses aiming to attract local customers.

The Google My Business (GMB) is a free tool that allows business owners to manage their online presence on Google, including Google Search and Google Maps. A well-optimized GMB profile can improve your business's visibility in local search results, showcase important information such as your business's hours, location and services, and even allow customers to submit reviews.

Improving your ranking in Local SEO involves several strategies, including optimizing your Google My Business listing, ensuring your NAP information (Name, Address, Phone Number) is consistent across the web, creating positive reviews, local content creation and local backlinks.

The local reports are mentions of your business name, address and phone number on other websites, such as local business directories, websites and social media platforms. They help with improve your local search engine rankings by validating the existence and relevance of your business to your region.

Email Marketing Strategist holding a laptop in hand and smiling.

TALK ABOUT SEO WITH ALEXANDER

I am personally at your disposal to solve any questions you may have.
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