In this first in the Local SEO course, we'll talk about how Local SEO differs from regular SEO and why it's important.

In this second in the Local SEO course, we'll talk about the signals that affect Google's local algorithm.

Backlinks were always one of the most important ranking factors in traditional Google SEO algorithm and are incredibly strong in Google local SEO algorithm as well.

Website content has always been one of the main factors in SEO – obviously, you can't rank for a keyword if you don't have relevant information on your website.

Local business listings are when your business information – name, address and phone number – is listed on other websites. It's your online ID – third-party backups of your business information that help you prove you're a local business at your real address.

Reviews are not only important to potential customers, but they are an important factor in Google's local algorithm. Remember what we said in one of the previous lessons – Google's local algorithm has always been entity-based, and customer reviews are basically entity data that comes from its users.

Your Google My Business profile – or GMB – is your business listing on Google, where you can update it with specific information about your business. It is a direct communication with Google and your information will appear to users in different locations. The most common location is the table box that appears on the right side of the search results when someone searches for your business name.

Sure, we could have included these 2 features in the last lesson on Google My Business, but we try to keep the lessons short and digestible. And there is a very good reason for that. What we're going to cover in this course are things that the vast majority of local businesses don't do. So we wanted to make a separate lesson so you have all the energy to digest it. These capabilities are powerful and hold special weight for Google, so as you can see, to stand out a business must do exactly what others refuse to do. (when they understand how important it is, you will already have a solid lead)

Local business listings are when your business information – name, address and phone number – is listed on other websites. It's your online ID – third-party backups of your business information that help you prove you're a local business at your real address.

In this tenth and final lesson on Local SEO, we'll talk about how to measure the results of your efforts to see how much more visible your business is consistently becoming in local searches.