Alexandros Paraskevopoulos

A/B testing, also known as split testing, is a powerful technique used in email marketing to determine which version of an email campaign performs best among the target audience.

The importance of double confirming your subscriber's email address in email marketing and why it's so important.

The design of your emails can make or break your email marketing campaign. Here are some email design basics to keep in mind for effective email marketing.

Email marketing has long been recognised as a powerful tool for businesses to reach their target audience and increase sales. However, in recent years

We will explore 6 different types of successful email marketing campaigns for SMEs. Ready?

We will compare email marketing to other forms of marketing and explain why email marketing is the only marketing channel that is truly in the hands of the business and is the most cost-effective.

One of the most effective ways to promote your business is through email marketing. But when should you start? And how do you choose the right company to provide email marketing services?

Do your subscribers open your emails? In this article, we'll show you how to double your open rates in 30 days.

Create successful mobile-optimized email campaigns and the latest mobile email trends.