Email Marketing and the Growth of your Business


As the number of internet users is constantly increasing, the importance of email marketing for the growth of your business is becoming more and more important. This marketing strategy is effective, economical and can help you achieve your goals. In today's article, we will talk about the what is email marketing and its advantages, as well as examples of email marketing that will encourage you to implement it in your business.

What is Email Marketing?

The email marketing services is the strategic which you use to send emails to a list of customers or potential buyers who have expressed interest in your products or services. Emailing can be done for a variety of reasons, such as promoting products or services, informing you of new offers or events, and maintaining your relationship with your customers.

How do I do Email Marketing?

To do email marketing, you need to have a email list addresses of customers or potential customers. This list can be gathered from various sources, such as subscribing to your newsletter and collecting data during the purchase where you ask for the subscriber's consent. ATTENTION! Buying lists from people who have no interest in your business or from participating in competitions can only be detrimental to your business.

After collecting the list, you need to construct an email to communicate with the recipients. The email must be well thought out and contain content that will interest the recipient and prompt them to take an action. In the email you can include discount coupons, new offers, or information about products or services you offer.

Then you need to send the email to your list. You can use an ESP to send the email to your recipients. This will help you track email marketing metrics such as number of emails opened, number of clicks and conversions.

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Email Marketing in Greece

The email marketing services is a popular marketing strategy at Greece, as many companies have recognised the advantage his. It's a cost-effective way to communicate with your customers and increase your selling power. You can build custom messages for each recipient and tailor your strategy to increase the level of success of your business email marketing.

Advantages of Email Marketing

Email marketing has many advantages for your business. Some of these include:

  1. Low cost: Email marketing is a cost-effective way to communicate with your customers. You don't need to invest in promotional material or printed materials, as emails can be sent electronically.

  2. Selective communication: You can send customized messages to each recipient based on their preferences and buying habits. This can help increase the effectiveness of your campaigns.

  3. Increased profitability: By using email marketing you can increase the financial return on investment. The ROI of email marketing is by far the best of all the marketing activities a business does. You can see how many recipients opened your email, how many clicked on the links and how many purchased the product or service you are promoting.

  4. Strengthening contact with customers: Email marketing can help maintain a strong relationship with your customers. You can send thank you messages, inform your customers about new products or services, and offer discounts and promotions just for your subscribers.

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How to Do Email Marketing

There are some basic steps you need to follow to get started with email marketing. By following these steps you will be able to create an effective email marketing campaign for your business.

  1. Choose an email marketing platform: There are many email marketing platforms that you can use. After testing many platforms, we have come up with Klaviyo, which is the most complete platform and specialized for e-commerce businesses. That's why we chose to become certified Klaviyo Partners.
  2. Design your campaign: You need to plan your campaign carefully, taking into account your objective, your audience and the message you want to convey. Choose an attractive font and design an attractive layout for your email.
  3. Collect the email addresses of your audience: You need to collect the email addresses of your audience. You can do this by creating an opt-in form on your website, through collecting your contacts on social networking sites providing the right incentive. As already mentioned, buying email lists from providers or conducting giveaways is prohibitive if you want to have a quality list and it is rewarding to do email marketing.
  4. Create your content: You need to create content that is interesting and useful to your audience. You can include special offers, discounts, and new products or services you are promoting.
  5. Sending the email: Before sending your email, make sure you check the spelling and syntax of your text. Also, make sure that links and images work properly. Once you have checked your email, you can send it to your recipients.
  6. Evaluation of the campaign: You need to evaluate the performance of your campaign. You can measure how many people open your email, how many clicks they make on your links and how many recipients actually did what you urged them to do (subscribe, buy, view, etc.). 


In summary, the email marketing services is one of the most effective tools you can use to grow your business. With the right strategy, can help you increase your sales, build your customer base and improve your communication with your customers.

We hope this guide has helped you understand the benefits of email marketing and the process to start your own email campaign. Don't forget to be creative and try different approaches to find the best solution for your business. Some examples of different approaches are:

  • Experiment with different messages: Try sending messages with different topics and texts to see which ones your subscribers respond to the most.
  • Target your market: Consider your recipients and tailor your messages to their needs and interests.
  • Give incentives: Create an offer or discount for your recipients to motivate them to buy your products or services. Alternatively offer value with a personalised purchase guide 
  • Use specific targets: Use specific targets, such as your customers' birthdays, to send personalized messages that make them feel special to your business and that you really know them.

Finally, remember that email marketing is an ongoing process and that campaigns must be continuous and constant. Don't make the mistake of sending a few messages and then stopping after a while. Η Consistency and the Stability are keys to the success of email marketing.

In this article we highlighted the importance of email marketing for the growth of your business and presented the steps to start email marketing. We also showed you the advantages of email marketing, as well as examples of effective email marketing campaigns. Finally, we presented tips for creating effective email marketing campaigns and summarized the importance of email marketing for your business. Always remember that the success of your email marketing depends on defining your goals, targeting the right audience and designing engaging content for your audience. Don't forget monitor and analyse the results of your email marketing campaigns to continuously improve your strategy and increase its effectiveness.

If you would like more information or assistance in starting your email marketing, please do not hesitate to contact us. At our company we provide email marketing services to clients all over the country and we are always ready to help you achieve your goals.

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