When it comes to marketing your business, there are several channels to choose from. From social media to search engine optimization (SEO), businesses have a wide range of options to reach their target audience. However, when it comes to a marketing channel that is truly in the hands of the business, email marketing stands out from the rest. We will compare email marketing with other forms of marketing and explain why email marketing is the only marketing channel that is truly in the hands of the business and is the most cost-effective.
Email Marketing vs. Social Media Marketing
Social media marketing can be an effective way to reach your audience, but the control you have over your messages is limited. Social media platforms control the algorithms that decide what content is shown to users. This means that even if you have a lot of followers, there is no guarantee that your content will be seen by your target audience. In contrast, with email marketing, businesses have complete control over their messages and can ensure that their emails are delivered directly to their subscribers' inboxes.
Email Marketing vs. SEO
Search engine optimization (SEO) can be a great way to increase traffic to your website, but it can be a slow process to see results. SEO relies on search engines to determine where your website appears in search results. This means that you do not have full control over the visibility of your site in search results. With email marketing, businesses can send targeted messages directly to their subscribers, ensuring that their message is seen by their target audience.
Email Marketing vs. PPC Advertising
Paid advertising, such as pay-per-click (PPC) advertising, can be an effective way to increase traffic to your website, but it can it is costly. With paid advertising, you essentially rent space on a platform and your message is only seen by people who click on your ad. With email marketing, businesses have full ownership of their email list and can send messages to their subscribers at minimal cost.
Email Marketing vs. CPC/CPS Advertising
Cost-per-click (CPC) or cost-per-sale (CPS) advertising can be a quick way to bring sales to your business but makes you totally dependent on third party marketplace. Sites like Skroutz.gr, Shopflix.gr etc are marketplaces that complete the sale for you but you don't get the most valuable element of the customer: his email! So basically we are not talking about your own customer but a customer of the marketplace and while you could approach him and complete the purchase on your site with minimal cost, you are obliged to you pay commissions each time of the order of 10%-20%.
An increase in customer retention rates of 5% can lead to an increase in profits of 25% to 95%.
Why Email Marketing is the only marketing channel that is really in the hands of the business
Email marketing is the only marketing channel that is really in the hands of the business, because businesses have full ownership of their email list. With other forms of marketing, such as social media or SEO, businesses are essentially borrowing space from a platform or search engine. With email marketing, businesses own their email list and have complete control over their messages.
In addition, email marketing is a permission-based marketing channel for the recipient of the messages. This means that subscribers have allowed the business to send them emails. This model ensures that businesses only send messages to subscribers who are interested in hearing from them. This makes email marketing a a highly effective way to build relationships with customers and potential customers.
Conclusion
There are plenty of marketing channels and certainly the company's approach needs to be holistic and omnichannel marketing. But while there are many different marketing channels available to businesses, email marketing is the only marketing channel that is really in the hands of the business. With email marketing, businesses have total control over their messages and can ensure that their message is seen by their target audience. In addition, the permission-based email marketing model ensures that businesses build relationships with subscribers who are interested in hearing from them.
Various studies have shown that the probability of selling to an existing customer is higher than selling to a new customer. According to research by Frederick Reichheld of Bain & Company, the an increase in customer retention rates of 5% can lead to an increase in profits of 25% to 95%. Moreover, Gartner Group research reveals that 80% of a company's future revenue will come from just 20% of its existing customers (Pareto's principle).
Your customers and your eyes then! If you want to start email marketing today, ask us for a free email marketing consultation to show you how we help online businesses increase their revenue. Some examples you may have already seen in case studies Just book your seat with us.
FREE PRESENTATION
BOOK AN APPOINTMENT AND SEE WHAT WE CAN DO FOR YOU
Email marketing
Related Articles
How to get started with email marketing?
One of the most effective ways to promote your business is through email marketing. But when should you start? And how do you choose the right company to provide email marketing services?
Written by
Mail Marketing Specialist
How to double the open rate of your newsletter in 30 days
Do your subscribers open your emails? In this article, we'll show you how to double your open rates in 30 days.
Written by
Mail Marketing Specialist
Why you should create email campaigns primarily for mobile devices
Create successful mobile-optimized email campaigns and the latest mobile email trends.
Written by
Mail Marketing Specialist
