WHAT IS EMAIL MARKETING
It is the way to increase your sales and a direct channel of communication with your customers. By using targeted email marketing strategy and business intelligence platform we will provide you with the highest possible return on investment. Learn more with a FREE CONSULTING CONFERENCE!
Why Email Marketing
To be clear, email marketing is sending of a promotional or informative message to your subscribers, using email. In its broad sense, any email sent to a potential or current customer could be considered email marketing. Email marketing strategies typically seek to achieve one or more of three main objectives: Building Loyalty, Trust or Brand Awareness. The term usually refers to sending emails to improve a business's relationship with active or returning customers, encourage customer loyalty and repeat orders, and acquire new customers.
For decades, email marketing has remained a critical component of any marketing strategy. It is a cost-effective, measurable and personalised way to reach potential buyers and build relationships with existing customers. Whether you are a small business or a large corporation, email marketing can help you achieve your marketing goals and grow your customer base and revenue.
One of the most important advantages of email marketing is that is the only marketing channel you really own. Unlike social media platforms, you don't have to worry about algorithm changes or losing access to your audience. If you participate in a marketplace search or price comparison, you do not need to tremble every time they change their charging policy and the amount of commissions. Your email list is yours and you have full control over who receives your messages and how they are delivered. The only person who can ban you from communicating with an email address is the owner of the email address.
Apart from being a channel you own, email marketing also offers a number of advantages that other marketing channels simply cannot match. For example:
- Personalization: Email marketing allows you to personalise your messages and tailor them to the specific needs and interests of each recipient. This can be done by using customer categorisation based on their purchase history and browsing history in your eshop, dynamic content to make it fully personalised and other advanced email marketing tools.
- Measurable results: Email marketing provides real-time information about the success of your campaigns, including your message open rates, click-to-view ratios and order placement rates. This allows you to make decisions based on real and reliable data about your marketing strategy.
- Cost/revenue: Compared to other marketing channels, email marketing is by far the more economic and Correspondent in terms of costs and revenues. And this is clear to our partners from the numbers. Below you will see the total revenues and also per recipient as far as the automation of the welcome, abandoned cart and loyalty program.
Why choose Mail-Marketing.gr
We are 1 of the 2 companies in Greece that are official partners Klaviyo and we have all the necessary certifications (Klaviyo Product Certificate - Klaviyo Deliverability Certificate - Klaviyo Omnichannel Strategy Certificate). In addition, we actively manage e-commerce businesses with a combined total turnover of millions of euros and with return on investment of 20% to 35%.
High Level Services Email marketing
Here are some of the services we offer that are a far cry from traditional email marketing. To be the most rewarding marketing service for your business, it takes more than just a newsletter...
This is why a strategic email marketing is necessary. We monitor the user's behaviour on site and his/her purchase history so that we can determine his/her preferences. We identify all the abandoned baskets and order forms and with targeted emails we bring back the user to complete the order. We identify inactive subscribers and re-engage them. We regularly clean the email list. We set up free reward programs to keep your subscribers loyal to your business. And much more....
LouloudiaOnline.gr
Strategy → Planning → Implementation
Email marketing is a powerful tool for businesses to reach and interact with the right customers. With the right strategy and execution, email marketing can drive high conversion rates and deliver a significant return on your investment.
strategy
DATA IS THE KING
We undertake to study your business data from the first online order and devise the strategy that will "grow" your business.
designμοσ
An hour of planning can save you 10 hours of doing
We do detailed planning so that during the execution of the project we get the desired results.
CREATIVE
EMAIL DESIGN
We create email templates that promote your business name. No more poorly crafted and unresponsive emails
COOPERATION
FEEDBACK IS NECESSARY
TRANSPARENCY
CRYSTAL CLEAR
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