Alexandros Paraskevopoulos, Author at MailMarketing.gr

Newsletters: design and content that deliver.

Knowing and understanding the anatomy of an email is essential to enhance the deliverability of your newsletter. It also plays a key role in helping you capture subscribers' attention in your inbox and encourage them to interact with your email.
In this article we will cover
The key elements of an effective, impressive newsletter
How each element affects deliverability
The "musts" for creating a great email

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Computer that shows someone has been a victim of phishing and ways to avoid it

Email Authentication: 3 methods for successful Email Marketing

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By Alexandros Paraskevopoulos

Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating yourself as an email sender is not easy and has several technical parts. Let's break it down in simple terms so it's easy to understand and easy to implement.

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Email that has been blocked from being delivered and ways to fix it

Email blocking lists: what they are and how to avoid them.

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By Alexandros Paraskevopoulos

As an email sender you should remain vigilant and follow best practices to avoid being placed on an email blocking list - and the subsequent impact on the deliverability of your campaigns. Unfortunately, many senders end up on block lists and have no idea this is happening. In this section, we'll go over what exclusion lists are, how to avoid them, and how to remove yourself from an exclusion list when you need to.

Email blocking lists: what they are and how to avoid them. Read More "

email that got stuck in your spam folder and ways to fix it

This will help you avoid junk mail.

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By Alexandros Paraskevopoulos

Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to the spam folder. But as the email landscape changes and subscriber expectations rise, maintaining a solid sender reputation is harder than ever. In this section, we'll break down what defines your sender reputation and how to keep your relationship with email providers at an excellent level.

This will help you avoid junk mail. Read More "

image of an email opened on a laptop and having notification of new inbox

Traditional emails. What it is and how to improve it.

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By Alexandros Paraskevopoulos

The deliverability of an email is complex and can be difficult for many businesses to understand. In this section, we'll cover four topics to help you understand the details of delivering an email to the recipient's inbox.

Traditional emails. What it is and how to improve it. Read More "

The power of keywords for local businesses.

Local SEO / By Alexandros Paraskevopoulos

In today's digital landscape where everything is changing at incredible speed, one thing remains constant: the importance of local keywords for your business. If you're a business owner trying to stand out locally, this article is your ultimate guide to understanding and harnessing the power of local SEO keywords. We'll delve into what they are, why they matter, and how to make them work for you. Get ready to upgrade your online presence and boost your business visibility right where it matters - in your local area.

The power of keywords for local businesses. Read More "

Which numbers to track for Local SEO

Local SEO / By Alexandros Paraskevopoulos

In this tenth and final lesson on Local SEO, we'll talk about what numbers are important to track for business and how to do it. In the previous lessons, we covered all the important signs that affect relevancy in user searches and how your business appears in local search results. But knowing how to optimize your business for Local SEO is only part of the battle; you need to know how to measure your results if you want to keep your business - whether you're referring a client or your boss, it's important to know what to present and how it should be presented.

Which numbers to track for Local SEO Read More "

Ranking factors in local searches that we usually ignore

Local SEO / By Alexandros Paraskevopoulos

In this ninth lesson on Local SEO, we'll talk about other signals that affect local search visibility. In the previous lessons, we covered all the important signals that affect local relevance and how your business appears in local search results. In the second lesson, we talked about the annual Local Search Ranking Factors study and then covered the most important signals in the following lessons. In this lesson, we'll look at the other factors - although they don't carry much weight, it's important to understand how they all fit together in Google's local algorithm. Remember, you'll stand out when you do what everyone else ignores.

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Google publications. Your secret weapon for local searches.

Local SEO / By Alexandros Paraskevopoulos

Sure, we could have included them in the Google My Business course, but we try to keep these lessons short and digestible, and if I had included them, I'd have to go on for even longer, and you'd start wondering when I'd stop writing, and maybe even start wondering if you should just commit to the course, which we certainly didn't want to happen, because this information is really amazing. Seriously, these features are powerful and most businesses and marketers don't use them at all, so we felt it was worth dedicating an entire course just to these elements.

Google publications. Your secret weapon for local searches. Read More "