June 2023

In today's competitive market, acquiring new customers is important, but retaining existing customers is the basis of a successful business. Despite recognition of this fact, many businesses face challenges in retaining their customers. In this article, we will look at the best way to retain your existing customer base in your business.

Email marketing provides a direct channel of communication with our customers and allows us to communicate with them in a personal and targeted way. However, in order to achieve our goals, it is necessary to monitor and analyse the data generated by our campaigns. Email marketing analytics provide us with valuable tools to understand the performance of our messages, our customers' preferences and opportunities for improvement.

In the age of digital entrepreneurship, managing promotional activities and marketing strategies has become an essential need for the success of a business. Monitoring and communicating with your customers is critical to creating a dynamic and successful relationship with them. That's where Klaviyo, a trusted email marketing automation platform, is irreplaceable.