December 2023

newsletter-design-and-content

Newsletters: design and content that deliver.

Email marketing, Content Marketing / By

Knowing and understanding the anatomy of an email is essential to enhance the deliverability of your newsletter. It also plays a key role in helping you capture subscribers' attention in your inbox and encourage them to interact with your email.
In this article we will cover
The key elements of an effective, impressive newsletter
How each element affects deliverability
The "musts" for creating a great email

Newsletters: design and content that deliver. Read More "

Computer that shows someone has been a victim of phishing and ways to avoid it

Email Authentication: 3 methods for successful Email Marketing

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By

Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating yourself as an email sender is not easy and has several technical parts. Let's break it down in simple terms so it's easy to understand and easy to implement.

Email Authentication: 3 methods for successful Email Marketing Read More "

Email that has been blocked from being delivered and ways to fix it

Email blocking lists: what they are and how to avoid them.

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By

As an email sender you should remain vigilant and follow best practices to avoid being placed on an email blocking list - and the subsequent impact on the deliverability of your campaigns. Unfortunately, many senders end up on block lists and have no idea this is happening. In this section, we'll go over what exclusion lists are, how to avoid them, and how to remove yourself from an exclusion list when you need to.

Email blocking lists: what they are and how to avoid them. Read More "

email that got stuck in your spam folder and ways to fix it

This will help you avoid junk mail.

Email marketing, Electronic Shops, Hotel Marketing, Travel Agencies / By

Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to the spam folder. But as the email landscape changes and subscriber expectations rise, maintaining a solid sender reputation is harder than ever. In this section, we'll break down what defines your sender reputation and how to keep your relationship with email providers at an excellent level.

This will help you avoid junk mail. Read More "

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