December 2023

Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating yourself as an email sender is not easy and has several technical parts. Let's break it down in simple terms so it's easy to understand and easy to implement.

As an email sender you should remain vigilant and follow best practices to avoid being placed on an email blocking list - and the subsequent impact on the deliverability of your campaigns. Unfortunately, many senders end up on block lists and have no idea this is happening. In this section, we'll go over what exclusion lists are, how to avoid them, and how to remove yourself from an exclusion list when you need to.

Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to the spam folder. But as the email landscape changes and subscriber expectations rise, maintaining a solid sender reputation is harder than ever. In this section, we'll break down what defines your sender reputation and how to keep your relationship with email providers at an excellent level.