Today, entrepreneurs have access to more data than ever before. But understanding that data and leveraging it to grow your business can be [...]
How Looker Studio will help you understand your business Read More "
The problem of abandoned baskets remains something that troubles many eshop owners. We will provide you with a plethora of digital marketing strategies to effectively recover these lost profits.
How the abandoned baskets in your eshop will increase your turnover. Read More "
Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating yourself as an email sender is not easy and has several technical parts. Let's break it down in simple terms so it's easy to understand and easy to implement.
Email Authentication: 3 methods for successful Email Marketing Read More "
As an email sender you should remain vigilant and follow best practices to avoid being placed on an email blocking list - and the subsequent impact on the deliverability of your campaigns. Unfortunately, many senders end up on block lists and have no idea this is happening. In this section, we'll go over what exclusion lists are, how to avoid them, and how to remove yourself from an exclusion list when you need to.
Email blocking lists: what they are and how to avoid them. Read More "
Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to the spam folder. But as the email landscape changes and subscriber expectations rise, maintaining a solid sender reputation is harder than ever. In this section, we'll break down what defines your sender reputation and how to keep your relationship with email providers at an excellent level.
This will help you avoid junk mail. Read More "
The deliverability of an email is complex and can be difficult for many businesses to understand. In this section, we'll cover four topics to help you understand the details of delivering an email to the recipient's inbox.
Traditional emails. What it is and how to improve it. Read More "
Email marketing is a powerful tool for e-commerce businesses, but the "Promotions" and "Social" tab in Gmail can sometimes hinder your efforts to effectively reach your audience. Fear not, as we're here to guide you through advanced strategies and expert advice to ensure your emails not only get delivered to your main inbox, but also attract and convert your subscribers into customers.
Loyalty programs are like the secret sauce for online stores - it's the virtual high-5 that keeps customers coming back for more. Think of it like your favorite coffee shop that gives you a free latte every now and then - it makes you feel special, right? Well, that's exactly what loyalty programs for online stores do. They create that warm, fuzzy connection between customers and your brand, making them feel appreciated. What's more, these programs aren't just about freebies. They're also a smart way for stores to gather information about customer preferences and shopping habits. Therefore, it's a win-win: shoppers get the perks and online stores tailor their offers for maximum customer satisfaction. It's like building a small community of happy shoppers who keep the online cash registers ticking. Cha-ching!
How we set up a free eshop reward program on Klaviyo Read More "
In today's dynamic digital marketing landscape, an effective email marketing strategy can be a game changer for online businesses, especially those in the women's fashion industry. With the countless options available to consumers, highlighting and building strong relationships with customers is vital. In this blog post, we'll dive deep into proven email marketing strategies that are tailored to online stores that offer women's clothing. We'll cover each step with examples and real-life cases to show the effectiveness of the strategy.
An integrated email marketing strategy for women's fashion eshop. Read More "
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