Electronic Shops

Computer that shows someone has been a victim of phishing and ways to avoid it

Email Authentication: 3 methods for successful Email Marketing

Email authentication is the sender's greatest defence against harmful forgery or phishing attacks. However, authenticating yourself as an email sender is not easy and has several technical parts. Let's break it down in simple terms so it's easy to understand and easy to implement.

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Email that has been blocked from being delivered and ways to fix it

Email blocking lists: what they are and how to avoid them.

As an email sender you should remain vigilant and follow best practices to avoid being placed on an email blocking list - and the subsequent impact on the deliverability of your campaigns. Unfortunately, many senders end up on block lists and have no idea this is happening. In this section, we'll go over what exclusion lists are, how to avoid them, and how to remove yourself from an exclusion list when you need to.

Email blocking lists: what they are and how to avoid them. Read More "

email that got stuck in your spam folder and ways to fix it

This will help you avoid junk mail.

Depending on your reputation as a sender, email providers will either accept your incoming emails or send them to the spam folder. But as the email landscape changes and subscriber expectations rise, maintaining a solid sender reputation is harder than ever. In this section, we'll break down what defines your sender reputation and how to keep your relationship with email providers at an excellent level.

This will help you avoid junk mail. Read More "

how-to-avoid-gmail-promotions-tab

How to get your emails to go to your Gmail inbox and not to the Promotions / Social tabs.

Email marketing is a powerful tool for e-commerce businesses, but the "Promotions" and "Social" tab in Gmail can sometimes hinder your efforts to effectively reach your audience. Fear not, as we're here to guide you through advanced strategies and expert advice to ensure your emails not only get delivered to your main inbox, but also attract and convert your subscribers into customers.

How to get your emails to go to your Gmail inbox and not to the Promotions / Social tabs. Read More "

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