October 2023

A business's online reports your information - name, address and phone number - to other websites. It's your online identifier - third-party backups of your business information that help you prove you're a local business at your real address. Learn how to manage them effectively so you show up in all relevant local searches that pertain to you.

Site content has always been one of the main factors in SEO - obviously, you can't rank for a keyword phrase if you don't have relevant information on your site. Google has evolved from simple keyword matching to entity-based search, and Local SEO has always been entity-based. However, the old idea still holds true - for any keyword phrase you want to rank for, you need a page on your site about that concept. All the typical technical elements also matter. We're here to talk specifically about Local SEO, so let's talk about the elements that differ from traditional SEO.

Links have always been the most weighted ranking factor in Google's traditional algorithm and are incredibly powerful in Google's local algorithm as well. Ideally, the best sites will have the most inbound links. The majority of local business sites only have a few hundred link domains - sometimes not even 100. Read how to fix it.

No one knows exactly what's in Google's algorithm except Google's engineers, so how are you supposed to know how to optimize your site? Every year, several companies and specialized tools publish their lists of important ranking factors, but you should never take anything you read or track as gospel. Sure, it's likely that most of what you read or listen to will be useful, but some of it may make little difference to you.

In this course, your first lesson on Local SEO, we'll talk about how Local SEO differs from regular SEO and why it's important for your business. So if you have any physical location and you want people searching for a service or product in your area to find you online, this course is for you.

In today's age of digital technology, a strong online presence is a key factor in the success of any business, especially for those operating locally. According to statista.com, approximately 80% of users in Greece are searching for products and services online! Local SEO and reputation management are two powerful tools that can significantly increase the visibility and authority of your business on the digital map.Let's take a look at how you can improve business discoverability through LocalSEO and reputation management.