Today, entrepreneurs have access to more data than ever before. But understanding that data and leveraging it to grow your business can be [...]
How Looker Studio will help you understand your business Read More "
The digital world is full of surprises, but unfortunately, not all of them are pleasant. And as email marketers we have a responsibility in this as we don't create strategies based on which we act. We prepare a campaign
Spam email vs. phishing email. What is the difference between them and what to do. Read More "
Tracking metrics that matter is vital for email marketing to be rewarding. However, tracking the wrong metrics can lead you in the wrong direction and have a negative impact on the deliverability of your newsletters - and your business.
Email marketing ROI: How to measure it correctly. Read More "
The problem of abandoned baskets remains something that troubles many eshop owners. We will provide you with a plethora of digital marketing strategies to effectively recover these lost profits.
How the abandoned baskets in your eshop will increase your turnover. Read More "
Everyone - especially bulk senders, usually businesses, who send more than 5,000 emails a day. If you don't meet these new requirements, you'll start experiencing delivery problems with emails sent to Google and Yahoo email addresses.
Newsletter - Attention to the new Google and Yahoo policy in 2024 Read More "
It is important for those who send newsletters to their subscribers to take into account the different types of email interaction. While some types of interaction can have a positive impact on the reputation and delivery of your newsletters, other types can have the exact opposite effect.
Interaction in newsletters. Ways to increase it. Read More "
Every successful email marketing campaign starts with a clean list of valid and active subscribers. If you don't take care to clean your email list, issues can arise that make it difficult to deliver your messages to your inbox.
How to clean up your email list and reduce costs. Read More "
Tracking conversions (whatever that means for any business) is vital to running email marketign successfully. However, tracking the wrong data can lead you in the wrong direction and have a terrible impact on your deliverability and your business
Track conversions in email marketing Read More "
Knowing and understanding the anatomy of an email is essential to enhance the deliverability of your newsletter. It also plays a key role in helping you capture subscribers' attention in your inbox and encourage them to interact with your email.
In this article we will cover
The key elements of an effective, impressive newsletter
How each element affects deliverability
The "musts" for creating a great email
Newsletters: design and content that deliver. Read More "
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