case studies
Some examples of our work.
Ideato.gr is the online store of the IDEATO company, which was created in 2005, as the natural continuation of a family tradition and presence, in the field of white goods, that exceeds 45 years.
Increase open rate of newsletter campaigns
Within the first month, subscriber behavior data was collected and a low-quality list was purged of subscribers who never opened the emails. Result from 15% open rate to reach 35% quotas, thus increasing the deliverability of our partner's account.
Increase subscribers
Within the first 30 days, 2 dynamic forms were created for desktop/mobile targeting active people who were not already our subscribers. The result was that we had over 3.5% registration form completion rate and collected 500 emails within the first month of our service.
Welcome Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. Combined with our targeted forms mentioned above, it brought in sales that accounted for over 10% of total turnover.
ROI
Within 30 days and without having any previous user behavior data, the return on service, calculating our fee and the cost of the platform was 1182%. The partner in the first month was in the Business package.
One of the 4 largest women's clothing and footwear eshops in Greece. Planning a strategy to increase the number of subscribers, the open rate of newsletters and increase the turnover of the business by increasing the conversion rate and repeat customers.
Increase open rate of newsletter campaigns
Removed interface where the visitor could register with facebook profile. The problem was that most of the emails used on facebook are not users' primary emails and are not monitored for new messages, so there was a very low delivery rate of newsletter campaigns. This change combined with advance segmentation of users based on shopping and/or browsing history led to a 200% increase in open rate.
Increase subscription rate per visitor
Different pop ups were created per device and creating an incentive to subscribe and confirm the email. All coupons are unique to each user and we have given extra incentives to confirm their email. In this way, the overall open rate of the campaigns increased as well as the total turnover of the store.
Targeted subscription forms
The subscription forms are only shown to those who are not registered and there was constant A/B testing of the creatives, resulting in an increase in the submission rate from 1.2% to 6.8%.
Welcome Email Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. This alone was responsible for 5% of the company's turnover as a whole.
customer automations
A multitude of automations were created with personalized content, tracking user behavior step by step so that they receive absolutely relevant content every time. The data within the email marketing platform is so complete that it allows us to personalize at a high level.
Viber campaigns
Creating a list of subscribers according to their history and using predictive analytics. The result was that the Viber campaigns had a 300% increase in return on investment.
ishoponline.gr
One of the most complete cosmetic perfume eshops in Greece with over 15,000 product codes. We completely took over email marketing with an increase in profitability of the channel that reached 500%.
Increase open rate of newsletter campaigns
Allocation was a challenge due to the large volume of products and categories. By using several advanced segments we managed to increase the open rate of the newsletter by 150%.
Average cart value increase
By organizing and recording product categories and tracking customer order history, we successfully ran a cross selling campaign and increased the average cart value by 25%
Increased conversion rate
Working extremely well with the marketing department of the business, we strategized about increasing the order placement rate of visitors. Created registration forms with personalized content and incentives for visitors. The conversion rate of the business went from 1.9% to 3.6% within 6 months.
Welcome Email Automation
For all new subscribers, a sequence of messages was created with extra incentives, educational content and promotion of the company's social channels. A/B testing was used in combination with gamification of the whole process. The campaign in question had an open rate of 96% and an order placement rate of 48%.
customer winback
Using the platform's predictive analytics as well as company data on repeat order time per product category, we set up a winback automation campaign that led to a 500% increase in customer loyalty. From a percentage of repeat customers that was 2%, we reached 10%.
Viber campaigns
Creation of a list of subscribers according to their history and also with the use of predictive analytics. Depending on the product category that was to be promoted, the average customer basket and other data, Viber campaigns have a 500% increase in profitability.
An online florist with fresh and dried flowers based in Thessaloniki that had not taken advantage of email marketing at all, so we started from scratch.
Increase in newsletter subscribers
The existing list had no confirmed emails resulting in a very low open rate. The list was cleaned and we started with a targeted pop up me submit rate of over 6%, Within 6 months we have almost 4,000 subscribers with confirmed emails and the newsletter open rate went from 5% to 40%.
Increase in positive reviews
We have created a targeted customer satisfaction survey. Leveraging data from this research, we created an email automation that incentivized public positive reviews on Google and increased them by 150% in the last quarter.
Increased turnover
Email marketing already represents 10% of the company's turnover in the first months and every month it increases. An average percentage of the eshops we work with is 20%-25% with email marketing wasting 5%-10% of the total marketing budget. And all this with a return of 2000%. You read well. Not 200% but 2000%. Once again, email marketing is the most rewarding and reliable means of promoting a business.
Welcome Email Automation
For all new subscribers, a sequence of messages was created with extra incentives, useful content from the blog and promotion of the company's social channels. A/B testing was used in combination with gamification of the whole process (spin & win). The campaign in question had an open rate of 92% and an order placement rate of 28%.
customer winback
Using the platform's predictive analytics as well as company data on order placement time per anniversary/occasion, we set up a winback automation campaign that led to a 300% increase in customer loyalty. From a percentage of repeat customers that was 3%, we reached 10%.
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