{"id":13110,"date":"2024-10-16T04:09:06","date_gmt":"2024-10-16T02:09:06","guid":{"rendered":"https:\/\/mail-marketing.gr\/?p=13110"},"modified":"2024-10-16T04:58:21","modified_gmt":"2024-10-16T02:58:21","slug":"google-business-profile-attributes-full-list","status":"publish","type":"post","link":"https:\/\/mail-marketing.gr\/en\/google-business-profile-attributes-full-list\/","title":{"rendered":"Google Business Profile Attributes Full List [Updated October 2024]"},"content":{"rendered":"
A complete guide to Local Business<\/h2>\n\n\n\n
To be clear, Google Business Profiles<\/strong> (formerly Google My Business) is an important tool for local businesses that want to increase their online visibility. One of the most useful, but often neglected features of this tool, is the Features of Google Business Profile<\/strong>. In this article, we'll explain what these features are, how they benefit local businesses and give you a step-by-step guide to adding or updating them to your profile. By the end, you'll understand how to leverage these features to attract more customers.<\/p>\n\n\n\n\n\n\n\n
What are the features of Google Business Profile?<\/strong><\/h3>\n\n\n\n
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The Features of Google Business Profile<\/strong> are descriptive functions that can be added to a company's profile. These features provide additional information about your business, helping potential customers make informed decisions. Features cover a wide range of details, from operational features (e.g. \"Wheelchair access\") to business policies (e.g. \"LGBTQ+ friendly\") and service options (e.g. \"Delivery at the door\" or \"Free Wi-Fi\").<\/p>\n\n\n\n
When people search for a business on Google, these features appear in the search results or in your business listing on Google Maps, giving them quick information about your services.<\/p>\n\n\n\n
Key Features Include:<\/strong><\/p>\n\n\n\n
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Accessibility (e.g., \"Has a wheelchair accessible entrance\")<\/li>\n\n\n\n
Occupational characteristics (e.g., \"Identified as belonging to women\")<\/li>\n\n\n\n
Service Options (e.g., \"Offers food delivery\", \"Offers food in a package\" or \"Offers same day delivery\")<\/li>\n<\/ul>\n\n\n\n
These features help to personalise your profile and give customers the confidence that you are meeting their specific needs.<\/p>\n\n\n\n
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Why features are important for local businesses<\/strong><\/h3>\n\n\n\n
Local businesses should pay close attention to the features of Google Business Profile for the following reasons:<\/p>\n\n\n\n
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Increase Visibility<\/strong>: The right features can help your business appear in more relevant searches. For example, if someone searches \"restaurants with outdoor seating\", Google will likely show results from businesses that have selected the attribute \"Has outdoor seating\".<\/li>\n\n\n\n
Attracting More Customers<\/strong>: Features provide critical details that can be the deciding factor for a potential customer. If your business is disability-friendly or offers vegan options, this may attract customers who prioritize these features.<\/li>\n\n\n\n
Strengthening Trust<\/strong>: Providing transparency about your business practices, such as health and safety measures, can build trust with your audience. During the COVID-19 pandemic, businesses that communicated safety protocols, such as 'decontamination between visits' or 'delivery at the door', gained the trust and preference of users.<\/li>\n<\/ol>\n\n\n\n\n\n\n\n
Types of Google Business Profile features<\/strong><\/h3>\n\n\n\n
Google offers a wide variety of features that can be added to your profile. These can be categorized into several types:<\/p>\n\n\n\n
1. Accessibility features<\/strong><\/h4>\n\n\n\n
These features inform customers about the accessibility of your business. They include options such as:<\/p>\n\n\n\n
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Has a hearing aid<\/li>\n\n\n\n
It has an entrance with wheelchair access<\/li>\n\n\n\n
It has parking with wheelchair access<\/li>\n\n\n\n
It has a toilet with wheelchair access<\/li>\n\n\n\n
It has a seating area with wheelchair access<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
2. Features of benefits<\/strong><\/h4>\n\n\n\n
Tell your customers about the benefits you offer:<\/p>\n\n\n\n
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There is a bar on site<\/li>\n\n\n\n
It has a toilet<\/li>\n\n\n\n
Has a gender-neutral toilet<\/li>\n\n\n\n
Wi-Fi (Free or with payment)<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
3. Health and safety features<\/strong><\/h4>\n\n\n\n
These features are particularly important in the aftermath of the pandemic, giving customers confidence that your business is safe. Not all features are available for all businesses. Here, for example, is currently available for hotels but not for catering businesses. Common health and safety features include:<\/p>\n\n\n\n
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Improved cleaning of public spaces<\/li>\n\n\n\n
Improved cleaning of guest rooms<\/li>\n\n\n\n
Use of commercial disinfectants for cleaning the accommodation<\/li>\n\n\n\n
Employees shall wear masks, face shields and\/or gloves<\/li>\n\n\n\n
Training of officials on cleaning procedures for COVID-19<\/li>\n\n\n\n
Training of employees in thorough handwashing<\/li>\n\n\n\n
Mandatory use of mask in the accommodation<\/li>\n\n\n\n
Hand antiseptic and\/or antiseptic wipes in public areas<\/li>\n\n\n\n
Masks and\/or gloves available for visitors<\/li>\n\n\n\n
Hygiene kit per room with masks, hand sanitizer and\/or antibacterial wipes<\/li>\n\n\n\n
Physical distance required<\/li>\n\n\n\n
Limited visitor capacity in the common facilities<\/li>\n\n\n\n
Common areas designed to maintain the physical distance<\/li>\n\n\n\n
Security partitions at the reception and other areas<\/li>\n\n\n\n
Private landscaped areas in spas and wellness areas<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
4. Professional Characteristics<\/strong><\/h4>\n\n\n\n
Business features allow you to showcase unique features of your business, such as:<\/p>\n\n\n\n
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Women-owned business<\/li>\n\n\n\n
Veteran-owned business<\/li>\n\n\n\n
LGBTQ+ friendly<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
5. Payment Options<\/strong><\/h4>\n\n\n\n
Make it easy for customers to know how they can pay by adding payment features:<\/p>\n\n\n\n
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Accepts mobile payments via NFC<\/li>\n\n\n\n
Does not accept cheques<\/li>\n\n\n\n
Not only accepts cash<\/li>\n\n\n\n
Accepts credit cards<\/li>\n\n\n\n
Accepts debit cards<\/li>\n\n\n\n
American Express<\/li>\n\n\n\n
China Union Pay<\/li>\n\n\n\n
Diners Club<\/li>\n\n\n\n
Discover<\/li>\n\n\n\n
JCB<\/li>\n\n\n\n
MasterCard<\/li>\n\n\n\n
VISA<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
6. Service options<\/strong><\/h4>\n\n\n\n
If you offer special services such as delivery or collection, you can highlight them here:<\/p>\n\n\n\n
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No pickup in the store<\/li>\n\n\n\n
Has in-store purchases<\/li>\n\n\n\n
Offers same-day delivery<\/li>\n\n\n\n
There are services available on site<\/li>\n\n\n\n
Does not offer delivery without contact<\/li>\n\n\n\n
Offers food in a package<\/li>\n\n\n\n
No drive-through<\/li>\n\n\n\n
Serves food on site<\/li>\n\n\n\n
Offers food delivery<\/li>\n\n\n\n
Offers pickup outside the business<\/li>\n\n\n\n
It has an outdoor seating area<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
7. Features from the community<\/strong><\/h4>\n\n\n\n
These are features derived from user reviews and include:<\/p>\n\n\n\n
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Popular with the locals<\/li>\n\n\n\n
Relaxed atmosphere<\/li>\n\n\n\n
Ideal for groups<\/li>\n<\/ul>\n\n\n\n\n\n\n\n
How to add or edit features in Google Business Profile<\/strong><\/h2>\n\n\n\n
Here's a step-by-step guide on how to add or update your business features:<\/p>\n\n\n\n
Step 1: Sign in to your Google Business Profile<\/strong><\/h4>\n\n\n\n
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