{"id":3502,"date":"2023-02-16T03:04:20","date_gmt":"2023-02-16T03:04:20","guid":{"rendered":"https:\/\/mail-marketing.gr\/?page_id=3502"},"modified":"2023-11-18T16:34:36","modified_gmt":"2023-11-18T14:34:36","slug":"email-marketing-analytics","status":"publish","type":"page","link":"https:\/\/mail-marketing.gr\/en\/email-marketing-analytics-2\/","title":{"rendered":"email marketing analytics"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3502\" class=\"elementor elementor-3502\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64693cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64693cfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;a55efbf&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3189ce22\" data-id=\"3189ce22\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d33db3c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2d33db3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">How to analyse data about email marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e78f30 elementor-widget-divider--view-line ob-has-background-overlay elementor-widget elementor-widget-divider\" data-id=\"4e78f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7219fdb ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7219fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">And how these will help you improve the return on investment of your business marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-192c90bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"192c90bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13e7261e\" data-id=\"13e7261e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58bccad3 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"58bccad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How to do the analysis<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636d3aac ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"636d3aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing analytics data analysis can provide valuable insights that can help you improve the performance of your email campaigns. Here are some steps you can follow to effectively analyze email marketing analytics data:<\/p><ul><li><strong>Identify your key metrics<\/strong>: Start by identifying the key metrics that are important to your business, such as open rates, click\/view rates, conversion rates and revenue generated. Focus on these metrics to better understand the performance of your email campaigns.<\/li><li><strong>Segment your data<\/strong>: Segment your data based on various criteria, such as subscriber behaviour, email type or campaign. This can help you identify trends and patterns in your data that may not be visible when looking at your data as a whole.<\/li><li><strong>Compare the performance over time<\/strong>: See how your email marketing metrics have changed over time. Are your open rates or click-through rates or click-to-number of impressions improving or declining? Identifying trends can help you adjust your email marketing strategy accordingly.<\/li><li><strong>Compare different email campaigns<\/strong>: Compare the performance of different email campaigns, such as promotional emails versus newsletters, to determine which types of emails are more effective in attracting your subscribers and increasing conversions.<\/li><li><strong>Use of A\/B tests<\/strong>A\/B testing to experiment with different elements of your email campaigns, such as subject lines, content or calls to action. Analyze the results of your tests to determine which variations are most effective.<\/li><li><strong>Use analysis tools<\/strong>: Use email marketing analytics tools, such as those offered by email marketing platforms like Klaviyo or Mailchimp, to help you easily view and analyze your data. These tools often provide visualizations of your data, making it easy to identify trends and patterns.<\/li><li><strong>Take action<\/strong>: Use the information you gain from analyzing email marketing analytics data to make data-driven decisions about your email marketing strategy. Use the information to optimize your campaigns, improve engagement and increase conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680a7b8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"680a7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By effectively analyzing your email marketing analytics data, you can gain valuable insights that can help you improve the performance of your email campaigns and achieve better results for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7f516a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f516a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7afdf5bf\" data-id=\"7afdf5bf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3545d5ed ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3545d5ed\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"email-delivery\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What we offer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c205a36 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3c205a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We offer a huge variety of analytics and reports to help you track the results of your email campaigns and other marketing efforts. Here are some of the key analytics capabilities:<\/p><ul><li><strong>Detailed campaign data<\/strong>: Detailed metrics on the performance of your email campaigns, including open rates, click-to-view ratios, conversion rates and revenue generated. You can also see how individual subscribers have interacted with your campaign.<\/li><li><strong>Detailed list development data<\/strong>: We track how your email list grows over time, including how many new subscribers you add each day, week or month.<\/li><li><strong>Section analyses<\/strong>: We analyze the performance of specific parts of your email list, such as subscribers who have made a purchase or subscribers who have not opened an email for a certain period of time.<\/li><li><strong>Detailed revenue data<\/strong>: Detailed reports on the revenue generated by your email campaigns, including average order value and total revenue generated.<\/li><li><strong>Website analyses<\/strong>: We track how subscribers interact with your website after they click on a link in your email campaigns. You can see which pages they visit, how long they stay on your site and what actions they take.<\/li><li><strong>A\/B Testing Analytics<\/strong>: We offer powerful A\/B testing capabilities, allowing you to test different versions of your email campaigns and different subscriber sign-up forms to monitor results in real time.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee6d1dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee6d1dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6411d991\" data-id=\"6411d991\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44ae82 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"b44ae82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">We provide personalised reports<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55415437 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"55415437\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to these analytics capabilities above, we also provide customizable dashboards and reports so you can track the metrics that matter most to your business. Just tell us all the data you want to have at your fingertips and we'll provide it to you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb081bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eb081bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221e473f\" data-id=\"221e473f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3302cf7c ob-has-background-overlay elementor-widget elementor-widget-elementskit-heading\" data-id=\"3302cf7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<span class='ekit-heading__shadow-text'>\n\t\t\t\t\tEmail marketing\t\t\t\t<\/span>\n\t\t\t<h4 class=\"ekit-heading--title elementskit-section-title\">Related Articles<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19904788 uael-post__content-align-left uael-post__arrow-outside ob-has-background-overlay elementor-widget elementor-widget-uael-posts\" data-id=\"19904788\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;business_slides_to_show&quot;:3,&quot;business_slides_to_show_tablet&quot;:2,&quot;business_slides_to_show_mobile&quot;:1,&quot;business_pagination_type&quot;:&quot;ajax&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.business\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"3502\" data-skin=\"business\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\" data-post-count=\"3\">\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-3 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n\n<div class=\"uael-post-wrapper   \u03a4\u03bf\u03c0\u03b9\u03ba\u03cc-seo\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\" title=\"How to give access to Google Business: a guide for entrepreneurs\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png\" class=\"attachment-full size-full wp-image-14054\" alt=\"Promotional image featuring a smiling woman giving a thumbs-up on the right and bold Greek text on the left that reads &quot;ACCESS GUIDE TO GOOGLE BUSINESS,&quot; which translates to &quot;Access Guide to Google Business.&quot; The background is dark with orange and white text for emphasis.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\">\n\t\t\t\tHow to give access to Google Business: a guide for entrepreneurs\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tDiscover how to give access to Google Business with step-by-step instructions. Improve your online presence and increase your customer base.\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7-social-media\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\" title=\"The Ultimate Guide to Social Media Management &amp; Scheduling Tools\"><img decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png\" class=\"attachment-full size-full wp-image-14040\" alt=\"A smiling woman in a magenta top peeks from behind a bright, colorful background with comic-style elements and bold text that reads &quot;Ultimate Guide of SMM Tools.&quot; The design uses vibrant purple, red, and yellow tones to emphasize the energetic and informative theme.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\">\n\t\t\t\tThe Ultimate Guide to Social Media Management &amp; Scheduling Tools\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tWhy Social Media Scheduling Tools ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac-\u039a\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\" title=\"NSRF website: the Ultimate Guide [2025]\"><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png\" class=\"attachment-full size-full wp-image-13973\" alt=\"Graphic design with the title &quot;NSPA Website - Guide 2025&quot; featuring the NSPA 2021-2027 logo and various colorful icons representing web accessibility, inclusion, and digital tools. Visual elements highlight features like brain function, sign language, and visual\/audio support, symbolizing an accessible and compliant \u0395\u03a3\u03a0\u0391-funded website.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png 1080w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-300x167.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-1024x569.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-768x427.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-18x10.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\">\n\t\t\t\tNSRF website: the Ultimate Guide [2025]\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tFrom 28 June 2025, ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email Marketing Analytics Because the numbers always tell the truth. How to analyze data about email marketing And how it will help you improve your return on [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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