{"id":3492,"date":"2023-02-16T02:45:09","date_gmt":"2023-02-16T02:45:09","guid":{"rendered":"https:\/\/mail-marketing.gr\/?page_id=3492"},"modified":"2023-02-17T14:48:30","modified_gmt":"2023-02-17T14:48:30","slug":"personalized-email-campaigns","status":"publish","type":"page","link":"https:\/\/mail-marketing.gr\/en\/personalized-email-campaigns-2\/","title":{"rendered":"Personalised email campaigns"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3492\" class=\"elementor elementor-3492\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d09f56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d09f56c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;a55efbf&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0156b0\" data-id=\"3b0156b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355c3888 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"355c3888\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">What is personalised email marketing and how important it is for my business.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ad1806 elementor-widget-divider--view-line ob-has-background-overlay elementor-widget elementor-widget-divider\" data-id=\"61ad1806\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa75b93 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"aa75b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">show your client that you know him and he will never let you go<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca000d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca000d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d50fbfa\" data-id=\"3d50fbfa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423a3157 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"423a3157\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Personalised email campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c598634 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6c598634\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalised email campaigns are a type of email marketing that aims to deliver personalised and targeted messages to individual subscribers. By tailoring email content to the subscriber's interests and behaviors, personalized email campaigns can increase engagement, open rates and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ca79a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ca79a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35928ce0\" data-id=\"35928ce0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8686ae ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4a8686ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"email-delivery\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What you need to know about personalised email campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6778a03a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6778a03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Personalization<\/strong>: Personalisation can take many forms, such as including the subscriber's name in the email, using data such as previous purchases or their browsing history to tailor the content of the email to their interests. The goal is to make the email more relevant and useful to the subscriber.<\/li><li><strong>Segmentation<\/strong>: To create effective personalised email campaigns, it is important to segment your email list based on subscriber behaviour and characteristics. This allows you to send targeted messages to specific groups of subscribers based on their interests and behavior.<\/li><li><strong>Automation<\/strong>: Personalised email campaigns can be automated using email marketing software. This allows you to set up triggered emails based on subscriber behavior, such as emails about products abandoned in the shopping cart or emails about the user's post-purchase experience.<\/li><li><strong>Time<\/strong>: Time is an important factor in personalised email campaigns. By sending the email at the right time, you can increase the chances of the subscriber opening and interacting with the message. For example, sending a discount offer to a subscriber who has recently browsed a product can increase the likelihood of them making a purchase.<\/li><li><strong>Data analysis<\/strong>: To measure the success of your personalised email campaigns, it's important to track results such as open rates, click-to-view ratios and conversions. By analyzing these metrics, you can determine what is working and what needs to be improved in your email campaigns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706e3775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"706e3775\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13f77157\" data-id=\"13f77157\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-346d58 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"346d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Best practices for creating personalised email campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a4bc70 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"19a4bc70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use the subscriber's name in the email to make it more personal and relevant.<\/li><li>Segment your email list based on subscribers' behaviour and interests to send targeted messages.<\/li><li>Use automation to send triggered emails based on subscriber behavior, such as emails abandoned in cart or post-purchase.<\/li><li>Send the email at the right time, such as when the subscriber is most likely to engage with the message.<\/li><li>Test and analyze your email campaigns to determine what works and what needs to be improved.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cb13922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cb13922\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e3b534\" data-id=\"44e3b534\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716ba0d1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"716ba0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c34fa1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"51c34fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In summary, personalized email campaigns are a powerful tool for increasing loyalty and conversions in email marketing. Using personalization, segmentation, automation, proper timing and data analysis, you can create effective and targeted email campaigns that deliver value to your subscribers and drive your business to the next level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46cabbda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46cabbda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523d3db0\" data-id=\"523d3db0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ac6a9c ob-has-background-overlay elementor-widget elementor-widget-elementskit-heading\" data-id=\"48ac6a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<span class='ekit-heading__shadow-text'>\n\t\t\t\t\tEmail marketing\t\t\t\t<\/span>\n\t\t\t<h4 class=\"ekit-heading--title elementskit-section-title\">Related Articles<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64208b77 uael-post__content-align-left uael-post__arrow-outside ob-has-background-overlay elementor-widget elementor-widget-uael-posts\" data-id=\"64208b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;business_slides_to_show&quot;:3,&quot;business_slides_to_show_tablet&quot;:2,&quot;business_slides_to_show_mobile&quot;:1,&quot;business_pagination_type&quot;:&quot;ajax&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.business\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"3492\" data-skin=\"business\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\" data-post-count=\"3\">\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-3 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n\n<div class=\"uael-post-wrapper   \u03a4\u03bf\u03c0\u03b9\u03ba\u03cc-seo\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\" title=\"How to give access to Google Business: a guide for entrepreneurs\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png\" class=\"attachment-full size-full wp-image-14054\" alt=\"Promotional image featuring a smiling woman giving a thumbs-up on the right and bold Greek text on the left that reads &quot;ACCESS GUIDE TO GOOGLE BUSINESS,&quot; which translates to &quot;Access Guide to Google Business.&quot; The background is dark with orange and white text for emphasis.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\">\n\t\t\t\tHow to give access to Google Business: a guide for entrepreneurs\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tDiscover how to give access to Google Business with step-by-step instructions. Improve your online presence and increase your customer base.\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7-social-media\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\" title=\"The Ultimate Guide to Social Media Management &amp; Scheduling Tools\"><img decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png\" class=\"attachment-full size-full wp-image-14040\" alt=\"A smiling woman in a magenta top peeks from behind a bright, colorful background with comic-style elements and bold text that reads &quot;Ultimate Guide of SMM Tools.&quot; The design uses vibrant purple, red, and yellow tones to emphasize the energetic and informative theme.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\">\n\t\t\t\tThe Ultimate Guide to Social Media Management &amp; Scheduling Tools\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tWhy Social Media Scheduling Tools ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac-\u039a\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\" title=\"NSRF website: the Ultimate Guide [2025]\"><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png\" class=\"attachment-full size-full wp-image-13973\" alt=\"Graphic design with the title &quot;NSPA Website - Guide 2025&quot; featuring the NSPA 2021-2027 logo and various colorful icons representing web accessibility, inclusion, and digital tools. Visual elements highlight features like brain function, sign language, and visual\/audio support, symbolizing an accessible and compliant \u0395\u03a3\u03a0\u0391-funded website.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png 1080w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-300x167.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-1024x569.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-768x427.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-18x10.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\">\n\t\t\t\tNSRF website: the Ultimate Guide [2025]\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tFrom 28 June 2025, ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Temporary campaigns Show your customer that you really know them. What is personalized email marketing and how important it is for my business. show your customer that you really know them [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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