{"id":3461,"date":"2023-02-16T02:08:24","date_gmt":"2023-02-16T02:08:24","guid":{"rendered":"https:\/\/mail-marketing.gr\/?page_id=3461"},"modified":"2023-03-09T14:52:34","modified_gmt":"2023-03-09T12:52:34","slug":"a-b-testing-generates-more-revenue","status":"publish","type":"page","link":"https:\/\/mail-marketing.gr\/en\/a-b-testing-generates-more-revenue-2\/","title":{"rendered":"A\/B Testing. What it is and how it will help you increase your revenue."},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3461\" class=\"elementor elementor-3461\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7173ceae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7173ceae\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;a55efbf&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-963a6b8\" data-id=\"963a6b8\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69079245 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"69079245\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">A\/B Testing. What it is and how it will help you increase your revenue.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af9b02a elementor-widget-divider--view-line ob-has-background-overlay elementor-widget elementor-widget-divider\" data-id=\"1af9b02a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92792bf ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"92792bf\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Constantly testing means constantly improving<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab45e73 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ab45e73\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\/B testing is a method used in marketing to compare the performance of two different versions of a campaign or plan to determine which is more effective in achieving the desired result. In email marketing, A\/B testing involves sending two different versions of an email and then tracking the version that generates more loyalty or conversions. Based on the results of the test, you can then send the winning version of the email to the rest of your email list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be6385 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"5be6385\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\/B testing can help you generate more revenue in conjunction with your email marketing strategy, allowing you to identify the most effective ways to communicate with your audience. By testing different variables such as subject lines, call-to-action buttons and email design, you can optimize your email campaigns to increase open rates, click-to-view ratios and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c8ffbeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c8ffbeb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ec2824\" data-id=\"68ec2824\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5debc33a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5debc33a\" data-element_type=\"widget\" id=\"email-delivery\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Examples of variables you can try in your email marketing campaigns<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c25b737 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7c25b737\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Subject lines<\/strong>: Try different subject lines to see which ones create the most openings. For example, you could try a simple subject line versus one that includes a sense of urgency, humor, or an emoji.<\/li><li><strong>Encouragement for action<\/strong>: Try different call to action (CTA) buttons to see which ones generate the most clicks. For example, you can test a \"Learn More\" button versus a \"Buy Now\" button.<\/li><li><strong>Email design<\/strong>: Try different email designs to see which ones generate the most loyalty. For example, you could try a simple text-based email versus a more visually enriched email with images and graphics.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22633ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22633ba\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1a79d0\" data-id=\"e1a79d0\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535eb7d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"535eb7d\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Some real examples of how A\/B testing can improve email marketing performance.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6780eec ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6780eec\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>Basecamp<\/strong>: Basecamp, a project management software company, conducted an A\/B test on their email subject lines. They tested a simple subject line (\"Get your Basecamp ID\") on a more personalized subject line (\"[First Name], Basecamp ID is ready\"). The personalized subject line with the recipient's name created <strong>65% higher email open rate.<\/strong><\/p><\/li><li><p><strong>Hubspot<\/strong>: A marketing software company conducted an A\/B test on call to action buttons. They tested a green CTA button versus a red CTA button. The red button generated <strong>21% higher click ratio<\/strong> to number of appearances.<\/p><\/li><li><p><strong>Etsy<\/strong>: An online marketplace for handmade and vintage products conducted an A\/B test on their email design. They tested a plain text email versus an email with images and graphics. The email with images created <strong>94% higher conversion rate.<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36a509d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36a509d1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b1c4952\" data-id=\"1b1c4952\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83599af ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"83599af\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion. One and only!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766be737 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"766be737\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In summary, A\/B testing can be a powerful tool for optimising your email marketing strategy and generating more revenue. By testing different variables, you can identify the most effective ways to communicate with your audience and improve your overall email performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41d25f6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41d25f6f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5367bb3d\" data-id=\"5367bb3d\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e2c01c6 ob-has-background-overlay elementor-widget elementor-widget-elementskit-heading\" data-id=\"2e2c01c6\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<span class='ekit-heading__shadow-text'>\n\t\t\t\t\tEmail marketing\t\t\t\t<\/span>\n\t\t\t<h4 class=\"ekit-heading--title elementskit-section-title\">Related Articles<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd844b4 uael-post__content-align-left uael-post__arrow-outside ob-has-background-overlay elementor-widget elementor-widget-uael-posts\" data-id=\"1dd844b4\" data-element_type=\"widget\" data-settings=\"{&quot;business_slides_to_show&quot;:3,&quot;business_slides_to_show_tablet&quot;:2,&quot;business_slides_to_show_mobile&quot;:1,&quot;business_pagination_type&quot;:&quot;ajax&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.business\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"3461\" data-skin=\"business\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"yes\">\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-3 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n\n<div class=\"uael-post-wrapper   \u03a4\u03bf\u03c0\u03b9\u03ba\u03cc-seo\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\" title=\"How to give access to Google Business: a guide for entrepreneurs\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png\" class=\"attachment-full size-full wp-image-14054\" alt=\"Promotional image featuring a smiling woman giving a thumbs-up on the right and bold Greek text on the left that reads &quot;ACCESS GUIDE TO GOOGLE BUSINESS,&quot; which translates to &quot;Access Guide to Google Business.&quot; The background is dark with orange and white text for emphasis.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/09\/GBP-ACCESS-GUIDE-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/how-to-give-access-to-google-business-profile\/\" target=\"_self\">\n\t\t\t\tHow to give access to Google Business: a guide for entrepreneurs\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tDiscover how to give access to Google Business with step-by-step instructions. Improve your online presence and increase your customer base.\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7-social-media\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\" title=\"The Ultimate Guide to Social Media Management &amp; Scheduling Tools\"><img decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png\" class=\"attachment-full size-full wp-image-14040\" alt=\"A smiling woman in a magenta top peeks from behind a bright, colorful background with comic-style elements and bold text that reads &quot;Ultimate Guide of SMM Tools.&quot; The design uses vibrant purple, red, and yellow tones to emphasize the energetic and informative theme.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools.png 1200w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-300x156.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-1024x532.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-768x399.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/08\/The-Ultimate-Guide-to-Social-Media-Management-Scheduling-Tools-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/the-ultimate-guide-to-social-media-management-scheduling-tools\/\" target=\"_self\">\n\t\t\t\tThe Ultimate Guide to Social Media Management &amp; Scheduling Tools\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tWhy Social Media Scheduling Tools ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"uael-post-wrapper   \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac-\u039a\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\" title=\"NSRF website: the Ultimate Guide [2025]\"><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png\" class=\"attachment-full size-full wp-image-13973\" alt=\"Graphic design with the title &quot;NSPA Website - Guide 2025&quot; featuring the NSPA 2021-2027 logo and various colorful icons representing web accessibility, inclusion, and digital tools. Visual elements highlight features like brain function, sign language, and visual\/audio support, symbolizing an accessible and compliant \u0395\u03a3\u03a0\u0391-funded website.\" srcset=\"https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA.png 1080w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-300x167.png 300w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-1024x569.png 1024w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-768x427.png 768w, https:\/\/mail-marketing.gr\/wp-content\/uploads\/2025\/05\/ESPA-18x10.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t<h5 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/mail-marketing.gr\/en\/%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%ce%b1-%ce%b5%cf%83%cf%80%ce%b1-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-2025\/\" target=\"_self\">\n\t\t\t\tNSRF website: the Ultimate Guide [2025]\t\t\t<\/a>\n\n\t\t\t\t<\/h5>\n\t\t<div class=\"uael-post__separator-wrap\"><div class=\"uael-post__separator uael-post__gradient-separator\"><\/div><\/div>\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tFrom 28 June 2025, ...\t\t<\/div>\n\n\t\t\t\t<div class=\"uael-post__authorbox-wrapper\">\n\t\t\t<div class=\"uael-post__authorbox\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-image\">\n\t\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/60123126fa26d7007ebf26622d86ae3b12048a457bca843bd0c9571471000c86?s=96&#038;d=mm&#038;r=g' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-desc\">Written by<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uael-post__authorbox-name\">\n\t\t\t\t\t\tAlexandros Paraskevopoulos\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>There is always room for improvement We never stop trying. We are always evolving. A\/B Testing. What it is and how it will help you increase your revenue. Constantly testing means that we keep [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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