How many newsletter emails should I send to my subscribers?


How many newsletter emails should I send to my subscribers?

And how will i be sure that i am doing it right?

As an ecommerce store, email marketing is an important tool to reach out to potential and existing customers. The frequency of newsletter emails you send to your subscribers depends on various factors, such as your industry, your target audience, and your marketing goals. However, sending too many emails can result in subscribers feeling overwhelmed and unsubscribing, while sending too few emails can result in them forgetting about your brand. A general rule of thumb is to send at least one email per month and no more than one per week. But as you will read in our conclusion, to send one newsletter per week means you need to send many email campaigns per week. Confused? Keep on reading.

best practices to follow when sending newsletter emails to your subscribers

  1. Build your email list organically: Building your email marketing list organically is important for the following reasons:

    • It helps you avoid spam complaints and protects your sender reputation
    • You'll have a higher engagement rate from subscribers who voluntarily opted-in to receive your emails
    • You can better target specific groups of people who are most likely to be interested in your products or services
    • It leads to a more sustainable and loyal audience over time

    If you don't build your email list organically, you risk damaging your reputation, reducing engagement rates, and potentially losing subscribers.

  2. Personalize your emails: Personalizing your emails to your subscribers can have a significant impact on the success of your email marketing campaigns. Here are some reasons why you should personalize your emails:

    1. Increased engagement: Personalized emails are more likely to capture your subscribers' attention and keep them engaged. Addressing them by name and tailoring your content to their interests can make your emails feel more relevant and valuable to them.

    2. Improved conversion rates: Personalized emails can help you build a stronger relationship with your subscribers, leading to increased trust and loyalty. This can ultimately lead to higher conversion rates, as your subscribers are more likely to take the desired action, such as making a purchase or signing up for a service.

    3. Better customer experience: Personalized emails show your subscribers that you value their individual preferences and needs. This can enhance the overall customer experience and improve their perception of your brand.

    4. Reduced churn: Personalized emails can help you retain subscribers and reduce churn. By sending relevant and valuable content to your subscribers, you can keep them engaged and interested in your brand.

    If you don't personalize your emails, you risk sending generic and impersonal content that may not resonate with your subscribers. This can lead to lower engagement rates, lower conversion rates, and ultimately, a lower return on investment for your email marketing campaigns. Personalizing your emails can help you stand out in a crowded inbox and build a stronger connection with your subscribers, resulting in better results for your online store.

  3. Use a catchy subject line: Using a catchy subject line is essential because it helps you stand out in a crowded inbox If you don't use a catchy subject line, your emails are more likely to be overlooked or considered irrelevant, resulting in lower engagement rates and potentially damaging your sender reputation over time.

  4. Keep it short and sweet: Keeping your emails to your subscribers short and sweet is essential because it helps to maintain their attention and engagement. If you don't keep your emails concise, your subscribers may lose interest and stop reading your emails altogether. Long emails can also be overwhelmingTherefore, it's crucial to get to the point quickly and use engaging visuals, headings, and bullet points to break up your content and make it more digestible. So keeping your emails short and sweet can improve engagement rates and help you achieve better results with your email marketing efforts.

  5. Include a clear call-to-action: Including a clear call-to-action (CTA) in your emails to subscribers is essential because it prompts them to take action, such as making a purchase, signing up for a webinar, or visiting your website. Without a clear CTA, your subscribers may not know what you want them to do and may not take any action at all, resulting in missed opportunities for engagement, leads, and sales.

  6. Test and analyze your emails: Testing and analyzing your emails to your subscribers is essential because it helps you identify what works best for your audience, improve your email engagement rates, and achieve better results over time. If you don't test and analyze your emails, you risk sending emails that don't resonate with your subscribers, resulting in lower open rates, click-through rates, and conversion rates. By analyzing your email campaign results, you can make data-driven decisions and optimize your future emails In short, testing and analyzing your emails is a critical component of a successful email marketing strategy, and neglecting it can lead to missed opportunities for engagement and sales.


Things to avoid when sending newsletter emails to your subscribers

  1. Overwhelming your subscribers with too many emails: Overwhelming your subscribers with too many emails can lead to several negative consequences, such as:

    1. Higher unsubscribe rates: When subscribers receive too many emails from you, they may feel overwhelmed and choose to unsubscribe from your email list, leading to a smaller audience for future campaigns.

    2. Reduced engagement: When subscribers receive too many emails, they may become desensitized to your messages and stop engaging with your content altogether.

    3. Harm to your brand reputation: Bombarding subscribers with too many emails can harm your brand reputation and result in people associating your brand with spam.

  2. Sending irrelevant content: Make sure your content is relevant to your subscribers' interests and preferences. Avoid sending generic content that is not targeted to your audience.

  3. Using too many images or large attachments: This can result in slow-loading emails, which can frustrate your subscribers and result in lower engagement rates.

  4. Neglecting mobile optimization: Neglecting mobile optimization in your emails can be a significant problem for your online store. The majority of people now access their emails on mobile devices, and if your emails are not optimized for mobile, they may not display correctly, resulting in a poor user experience. This can lead to lower open rates, click-through rates, and conversions, as people are more likely to delete or ignore emails that are difficult to read on their mobile devices. So optimizing your emails for mobile devices is crucial for the success of your email marketing campaigns. it ensures that your emails look good and are easy to read on all devices, leading to better engagement rates and ultimately, more sales for your online store.


So how many email campaigns should i send?

The frequency of emails is not the "one rule fits all". To start with, you need to have one email marketing strategy. As an email marketing specialist, I highly recommend segmenting your email list based on subscriber interests to ensure that your newsletters are relevant and engaging. By doing so, you can send out multiple newsletters each week without overwhelming your subscribers. For example, if you have a subscriber interested in fashion and another interested in home decor, you can send out separate newsletters catering to their interests. This not only improves the chances of your newsletters being opened and read, but it also increases the chances of your subscribers engaging with your brand and making a purchase. Sending out multiple newsletters a week is a great way to stay top-of-mind with your subscribers and keep them engaged with your brand. Just make sure that each newsletter is tailored to the specific interests of the subscriber segment to maximize its impact.

So as you can see, the subscriber might get one newsletter per week (we recommend one more if he is really engaged) but that means you have to send out multiple email campaigns to achieve that.


By following these best practices and avoiding these common mistakes, you can effectively communicate with your subscribers and build a strong relationship with your audience. And the way to make sure you're doing it right is through data on your newsletter open and click rates. So what you need to do is find benchmarks that relate to your industry and compare them to your own numbers.

As email marketing specialists we would love to offer you one free consullting session in order to make one audit for your online business. No strings attached!

Email marketing

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